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TV advertising and online sales : a case study of intertemporal substitution effects for an online travel platform
Lambrecht, Anja; Tucker, Catherine; Zhang, Xu - In: Journal of marketing research 61 (2024) 2, pp. 248-270
Persistent link: https://www.econbiz.de/10014584195
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Online program engagement and audience size during television ads
Fossen, Beth L.; Bleier, Alexander - In: Journal of the Academy of Marketing Science 49 (2021) 4, pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
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The Relationship Between Sport’s Endorsement in Social Media and Consumers’ Attitude Towards the Advertising
Sadeghi, Shohreh - 2021
The purpose of this study was to investigate the attitude towards advertising that promoted by sports’ endorsement in … consumers’ attitude towards advertising. F = 15.02 indicates that four independent variables have high explanatory power and …
Persistent link: https://www.econbiz.de/10013247526
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Consumption desire among children (from 7 to 11) : role of the exposure to social media advertisements and product familiarity
Methlouthi, Kawther; Nefzi, Ayoub - In: Cogent business & management 10 (2023) 3, pp. 1-16
This paper aims to investigate the origins and outcomes of consumer desires in children, with a specific focus on the role of individual attributes (such as age, gender, and susceptibility to peer influence), desire traits (including content and intensity), exposure to social media ads, and...
Persistent link: https://www.econbiz.de/10014506335
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Consumer attitudes towards Instagram advertisements in Egypt : the role of the perceived advertising value and personalization
Gaber, Hazem Rasheed; Wright, Len Tiu; Kooli, Kaouther - In: Cogent business & management 6 (2019), pp. 1-13
by presenting the factors that can make consumers hold favourable attitudes towards advertising on their Instagram … replaced traditional advertising media. Additionally, this article contributes practically by providing some guidelines for … marketers to follow when advertising on Instagram. …
Persistent link: https://www.econbiz.de/10012114176
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Exploring attitudes towards digital advertisements on social networks : the case study of the Nišava and Pčinja districts
Stojanović, Miloš; Miljković, Ivana Božić; Mitić, … - In: Bizinfo (Blace) : časopis iz oblasti ekonomije … 14 (2023) 2, pp. 1-9
Persistent link: https://www.econbiz.de/10014634622
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Factors influencing the buying behaviour of millennials towards insurance products in the Nigerian insurance market
Sodiq, Bamgbose Olalekan - In: Journal of economics and management research 9 (2020), pp. 86-101
Persistent link: https://www.econbiz.de/10012664934
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Consumers' persuasion knowledge of algorithms in social media advertising : identifying consumer groups based on awareness, appropriateness, and coping ability
Voorveld, Hilde; Meppelink, Corine S.; Boerman, Sophie C. - In: International journal of advertising : the review of … 43 (2024) 6, pp. 960-986
Persistent link: https://www.econbiz.de/10015050103
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Impact of social media advertisement on consumer purchasing behaviour
Mahesh V J; Thanushree H - In: Journal of Contemporary Issues in Business and Government 26 (2020) 2, pp. 634-638
Persistent link: https://www.econbiz.de/10012506205
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Investigation of attributes influencing the attractiveness of mobile commerce advertisements on the facebook platform
Cvirka, Donatas; Rudienė, Elzė; Morkūnas, Mangirdas - In: Economies : open access journal 10 (2022) 2, pp. 1-21
untapped potential when it comes to advertisement potential and perceived advertising value. Therefore, this paper examines … through mobile commerce. The underlying hypothesis for this investigation is the applicability of the perceived advertising … value of mobile commerce, positively associated with attitude towards advertising channels. The Facebook social network has …
Persistent link: https://www.econbiz.de/10013164472