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Factors influencing the perception of destination brand luxuriousness
Krupka, Zoran; Dobra, Andreja; Vlašić, Goran - In: Naše gospodarstvo / Our Economy 67 (2021) 4, pp. 74-85
luxury destination brands. Based on a review of existing literature, the authors identified eight crucial factors … significant influence on luxury destination brand building, while the impact of accommodation quality and a premium price is non … managing a luxury destination brand, which to date has been neglected in literature. …
Persistent link: https://www.econbiz.de/10014520704
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Role of Tourist Destination Development in Building its Brand Image : A Conceptual Model
Manhas, Parikshat Singh - 2016
. Specifically, we study the relationship between destination development and its brand image. We develop a conceptual model which … identifies various constructs, processes and linkages involved in the relationship between destination development and its brand …
Persistent link: https://www.econbiz.de/10012989421
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Role of tourist destination development in building its brand image : a conceptual model
Manhas, Parikshat Singh; Manrai, Lalita A.; Manrai, Ajay K. - In: Journal of economics, finance & administrative science 21 (2016) 40, pp. 25-29
. Specifically, we study the relationship between destination development and its brand image. We develop a conceptual model which … identifies various constructs, processes and linkages involved in the relationship between destination development and its brand …
Persistent link: https://www.econbiz.de/10011875103
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Better brand management through design thinking
Pamfilie, Rodica; Croitoru, Adina-Gabriela - In: Amfiteatru economic : an economic and business research … 20 (2018) 12, pp. 1029-1039
The world is evolving fast, and in a global society that is developing at an astounding pace, borders of any kind are eliminated one at 0 a time. Moreover, the competition between companies is becoming fiercer and fiercer, so the differentiation of products and services has gradually turned into...
Persistent link: https://www.econbiz.de/10014474896
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The Effects of Service Quality and Consumer-Brand Value Congruity on Hospitality Brand Loyalty
Rather, Raouf - 2019
-brand identification is a precursor of consumer-brand engagement and brand loyalty. In conclusion, this contribution implies that luxury …
Persistent link: https://www.econbiz.de/10012865393
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Integrated web systems as strategic solutions for (successfully) branding the rural boarding houses
Dinu Vasiliu, Codrin <PhD>; Tanasă, Lucian; Brumă, … - In: Agrarian economy and rural development : realities and …, (pp. 62-69). 2016
For the past 15 years, mostly in the context of raising the financing volume for the rural environment, the number of rural boarding houses has been expanding exponentially. This increase has failed yet to be correlated with efficient marketing solutions, the development itself happened rather...
Persistent link: https://www.econbiz.de/10011590366
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Place branding - geographical approach : case study : Waterloo
Neacşu, Marius-Cristian; Neguţ, Silviu; Vlăsceanu, … - In: Amfiteatru economic : an economic and business research … 18 (2016), pp. 944-959
This study represents an exploratory analysis of the evolution of the place branding concept, with an important focus on the geographical perspective. How has this notion, a newcomer into the geographers' analysis, changed over time and what role does it have in the decision making process of...
Persistent link: https://www.econbiz.de/10011833678
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The discursive brand analysis of the accommodation units from the touristic basin of Suceviţa (Bukovina Region, Romania)
Dinu Vasiliu, Codrin <PhD>; Brumă, Ion Sebastian - In: Agrarian economy and rural development : realities and …, (pp. 246-252). 2017
In the rural areas where there is an economic potential clearly defined by the agricultural or commercial activities, tourism is the business key within reach. Under the circumstances, the socio-economic reflex takes the form of developing projects for tourist services, especially in the places...
Persistent link: https://www.econbiz.de/10011854221
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Effects of Brand Innovation and Marketing Dynamic Capability on the Performance of International Hotels
Hariandja, Evo; Sartika, Lusiana - 2022
The Covid-19 epidemic has resulted in a dramatic decline in hotel public consumption. Hotel performance must be enhanced through the use of a hotel marketing strategy to compete with others. The aim of this paper is to examine the relationship between the innovation of the brand, dynamic...
Persistent link: https://www.econbiz.de/10014085491
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Core Tourism Resources and Destination Image for International Tourism
Ndubisi, Nelson Oly; Alsowaidi, Saif; Saha, Shrabani; … - 2021
This paper examines the effect of core destination resources, namely natural resources, heritage resources and created … resources on destination image, and the moderating effects of customer value and destination satisfaction. International … significantly related to destination image, but created sources is not. Customer value positively and negatively moderates the …
Persistent link: https://www.econbiz.de/10013216584