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It's all about the text : an experimental investigation of inconsistent reviews on restaurant booking platforms

Steur, Andreas; Fritzsche, Fabian; Seiter, Mischa - In: Electronic markets : EM ; the international journal of … 32 (2022) 3, pp. 1187-1220

Persistent link: https://www.econbiz.de/10013463372

Predicting intention to follow online restaurant community advice : a trust-integrated technology acceptance model

Shaker, Aya K.; Mostafa, Rasha H. A.; El Seidi, Reham - In: European journal of management and business economics : … 32 (2023) 2, pp. 185-202

acceptance model (TAM) to the context of online restaurant communities, the study empirically examines the effects of perceived … data were collected from 360 members of online restaurant communities on Facebook and analyzed using structural equation … intention to follow online restaurant community advice. Originality/value Extant research on the influence of online reviews on …

Persistent link: https://www.econbiz.de/10014318794

Managing influencer marketing cooperations

Farouq, Jasmin - 2022

Persistent link: https://www.econbiz.de/10013348933

An analysis of the effects of customer satisfaction and engagement on social media on repurchase intention in the hospitality industry

Majeed, Mohammed; Asare, Charles; Fatawu, Alhassan; … - In: Cogent business & management 9 (2022) 1, pp. 1-19

The purpose of this quantitative-deductive paper is to explore the link amongst customer satisfaction and engagement on social media on repurchase intention in the hospitality industry. The study was conducted on social media because, it is the fastest growing media in history. Data was...

Persistent link: https://www.econbiz.de/10014420386

Saving local restaurants : the impact of altruism, self-enhancement, and affiliation on restaurant customers' EWOM behavior

Hanks, Lydia; Line, Nathaniel D.; Dogru, Tarik; Lu, Lu - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 2, pp. 301-326

Persistent link: https://www.econbiz.de/10014633477

Influencers and the attention economy : the meaning and management of attention on Instagram

Kubler, Kyle - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 11/12, pp. 965-981

Persistent link: https://www.econbiz.de/10014427132

Exploring the influence of social media on sustainable fashion consumption : a systematic literature review and future research agenda

Vladimirova, Katia; Henninger, C. E.; Alosaimi, S. I.; … - In: Journal of global fashion marketing : JGfM 15 (2024) 2, pp. 181-202

Persistent link: https://www.econbiz.de/10014530013

Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and eye-tracking measures

Badenes-Rocha, Alberto; Bigné Alcañiz, J. Enrique; … - In: Psychology & marketing 39 (2022) 1, pp. 214-226

Persistent link: https://www.econbiz.de/10012796087

Self-service technology in casual dining restaurants

Nilsson, Elin; Pers, Johannes; Grubbström, Linn - In: Services marketing quarterly 42 (2021) 1/2, pp. 57-73

Persistent link: https://www.econbiz.de/10012607283

The effects of online social influencers on purchasing behavior of Generation Z : an empirical study in Vietnam

Minh Pham; Dang Thao Yen; Hoang Thi Hong Yen; Tran Thi … - In: Journal of Asian finance, economics and business : JAFEB 8 (2021) 11, pp. 179-190

Persistent link: https://www.econbiz.de/10012671007

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