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Consumer-based brand equity : do brand relationships matter?
Ruzzier, Maja Konečnik; Petek, Nuša; Bavdaž, Mojca - In: Management : journal of contemporary management issues 27 (2022) 1, pp. 191-212
Persistent link: https://www.econbiz.de/10013502536
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Measuring negative effects of copycat products in emerging consumer markets
Suzuki, Mayu; Washida, Yuichi - In: Hitotsubashi journal of commerce and management 55 (2021) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10012659483
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Examining customer-brand relationships : a critical approach to empirical models on brand attachment, love, and engagement
Gómez-Suárez, Mónica - In: Administrative Sciences : open access journal 9 (2019) 1/10, pp. 1-16
interest of both practitioners and researchers lately. Based on the consumer-brand relationship literature, a theoretical model …, turning the consumer into the best brand promoter. …
Persistent link: https://www.econbiz.de/10012126995
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Naked consumer's mind under branded dress : case study of Slovak Republic
Kliestikova, Jana; Durana, Pavol; Kovacova, Maria - In: Central European business review : CEBR 8 (2019) 1, pp. 15-32
Persistent link: https://www.econbiz.de/10012157632
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Inspiring brand positionings with mixed qualitative methods : a case of pet food
Morais, Robert J. - In: Journal of business anthropology 9 (2020) 2, pp. 251-274
Persistent link: https://www.econbiz.de/10012432440
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Romanian brands awareness among young people : the case of common food products
Ţimiraş, Laura Cǎtǎlina - In: Studies and scientific researches / Faculty of Economic … 24 (2016), pp. 66-76
Persistent link: https://www.econbiz.de/10011802266
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Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak; Hodeck, Alexander; Nagel, Niels; … - In: Zukunft des Marketings, (pp. 37-55). 2023
the advertisement, towards the brand and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
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Healthy and delicious : responsible branding of snacks
Palo-Oja, Outi-Maaria; Nieminen, Juuso - In: South Asian journal of business and management cases 11 (2022) 2, pp. 105-118
Persistent link: https://www.econbiz.de/10013384410
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The effect of brand image, brand love on brand commitment and positive word-of-mouth
Tri Cuong Dam - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 449-457
Persistent link: https://www.econbiz.de/10012671755
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Determinants of brand loyalty in the apparel industry : a developing country perspective
Ledikwe, Aobakwe - In: Cogent business & management 7 (2020) 1, pp. 1-18
The study aims to investigate the determinants of brand loyalty in the apparel industry of Botswana. A descriptive … relationships between brand awareness, brand image, brand trust, and brand loyalty. Additionally, brand commitment significantly … moderated the influence of brand trust on brand loyalty. Therefore, it is important for the management of apparel brands to …
Persistent link: https://www.econbiz.de/10012621959