Chinese advertising industry has dramatically developed as consumers' concerns over the impact of environmental … explore how green advertising affect consumers purchase intention of green products. The data were collected from 313 … toward green advertising (β=0.65 p<0.05) significantly influence consumer purchase intention of green products …

.e., green brand, green satisfaction, green advertising, green buying behavior, and spirituality ethics. The study has taken a … advertising (GA) is an essential aspect of green marketing (GM). Besides its direct effects on green-related elements (H1 to H7 …). We also found that green buying behavior mediates green advertising (GA) and green satisfaction (GS) (H12). Green buying …

use. The purpose of this study is to investigate the effect of green advertising on green purchase intentions mediated by … products information, so this research focuses deeper on examining how much green advertising, green knowledge, and eco … questions representing indicator of 4 variables. The result showed that green advertising and green knowledge were able to form …

products and process in order to position themselves as Green. Marketers have directed their focus on advertising as the best … researches have been carried out to study the influence of perception towards green advertising on purchase intention that … suggests the aspect of advertising to bank upon. The aim of this paper is to examine the influence of consumer perception …

The study investigated the effect of corporate social responsibility (CSR) and green advertising receptivity (GAR) on …

Excess clothing consumption severely harms the environment, through greenhouse gas emissions, resource degradation and … fashion" is hidden at the point of purchase. We present a pre-registered, experimental test of two clothing eco …-labelling systems using a large, representative sample of consumers (N = 1,200). Participants used a simulated online clothing store …

Social media advertising has become the cornerstone of the most effective fashion brands’ marketing strategy in recent … their brands using social media platforms.The purpose of this study is to explore the impact of social media advertising on … the consumer decision-making process. It measures the overall impact of social media advertising on the consumer decision …