customer). One such feature is: the development of private brands (private-label merchandise, private-label brands, store … brands, house brands, own brands). Because of economic importance, both in theory and in practice, more complex stress was … the context of it, special empirical emphasis was placed on the effects of private brands on business performance in …

fashion, showing that sustainability and intrinsic experiential value are the antecedents that most predict young consumers …

practitioners, this study suggests the importance of engaging with celebrities to endorse their brands. At the same time, to avoid … their brands. …

The fashion business has a dynamic that adapts to the trends that are lighthearted and favored. A store can survive by … purchase based on information suitable to the fashion trend. Positive information leads consumers to purchase; hence, the store …

purposive sampling method involving 301 online customers from several Muslim fashion brands in Indonesia. Data were analyzed …-creation, brand image, and e-service quality toward patronage intentions in the online Muslim fashion industry with a moderating … online in non-service sectors such as the fashion industry that is not much analyzed. Furthermore, the managerial implication …

The paper formalizes the intuition that brands are consumed for image reasons and that advertising creates a brand … consumption by rendering brands a signalling device. In a price competition framework, we show that advertising increases …