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~accessRights:"restricted"
~isPartOf:"Acta oeconomica : periodical of the Hungarian Academy of Sciences"
~isPartOf:"CESifo working papers"
~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"International journal of hospitality management"
~isPartOf:"International journal of industrial organization"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Advertising"
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Advertising
Preismanagement
537
Pricing strategy
537
Theorie
224
Theory
224
Consumer behaviour
168
Konsumentenverhalten
168
Pricing
129
Einzelhandel
74
Retail trade
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Preisdifferenzierung
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Martín Herrán, Guiomar
5
Sigué, Simon Pierre
4
Feichtinger, Gustav
3
Hartl, Richard F.
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Kort, Peter M.
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Chenavaz, Régis Y.
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Dye, Chung-Yuan
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Grass, Dieter
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Karray, Salma
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Acta oeconomica : periodical of the Hungarian Academy of Sciences
CESifo working papers
European journal of operational research : EJOR
International journal of hospitality management
International journal of industrial organization
Journal of business research : JBR
Journal of retailing and consumer services
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
International journal of production economics
5
International journal of production research
5
RAIRO / Operations research
5
Discussion paper / Centre for Economic Policy Research
4
Discussion papers / CEPR
4
International journal of advertising : the review of marketing communications
4
Journal of marketing
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
Information economics and policy : IEP
3
Journal of economic dynamics & control
3
Journal of retailing
3
Journal of revenue and pricing management
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing letters : a journal of research in marketing
3
Omega : the international journal of management science
3
The B.E. journal of theoretical economics
3
Games and economic behavior
2
IMA journal of management mathematics
2
International journal of market research
2
Journal of economics & management strategy : JEMS
2
Journal of mathematical economics
2
Journal of the Operational Research Society : OR
2
Operations research
2
Operations research letters
2
Review of marketing science
2
Tourism economics : the business and finance of tourism and recreation
2
4OR : quarterly journal of the Belgian, French and Italian Operations Research Societies
1
American economic review
1
Applied economics
1
Asia-Pacific journal of accounting & economics : publication of the City University of Hong Kong and National Taiwan University
1
Asian journal of management cases : AJMC
1
Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies
1
Channel strategies and marketing mix in a connected world
1
Dynamic games and applications : DGA
1
Economic research
1
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1
Net Neutrality and internet fragmentation : the role of online advertising
D'Annunzio, Anna
;
Russo, Antonio
- In:
International journal of industrial organization
43
(
2015
),
pp. 30-47
Persistent link: https://www.econbiz.de/10011488653
Saved in:
2
Autonomous and advertising-dependent 'word of mouth' under costly dynamic pricing
El Ouardighi, Fouad
;
Feichtinger, Gustav
;
Grass, Dieter
; …
- In:
European journal of operational research : EJOR
251
(
2016
)
3
,
pp. 860-872
Persistent link: https://www.econbiz.de/10011449000
Saved in:
3
Do competitive strategy effects vary across hotel industry cycles?
Chen, Chiang-Ming
;
Lin, Yu-Chen
;
Chi, Yan-Ping
;
Wu, …
- In:
International journal of hospitality management
54
(
2016
),
pp. 104-106
Persistent link: https://www.econbiz.de/10011474052
Saved in:
4
Managing advertising investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
Saved in:
5
Joint service, pricing and advertising strategies with tourists' green tourism experience in a tourism supply chain
Ma, Shigui
;
He, Yong
;
Gu, Ran
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012581923
Saved in:
6
Pricing, advertising, and endogenous consideration of an "insistent" product
Landry, Peter
- In:
International journal of industrial organization
80
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013206712
Saved in:
7
Interplays between manufacturer advertising and retailer store brand introduction : agency vs. wholesale contracts
Shen, Qichao
;
He, Bo
;
Qing, Qiankai
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209532
Saved in:
8
Price effects of search advertising restrictions
Svitak, Jan
;
Tichem, Jan
;
Haasbeek, Stefan
- In:
International journal of industrial organization
77
(
2021
),
pp. 1-23
Persistent link: https://www.econbiz.de/10012806941
Saved in:
9
A two-generation new product model by considering forward-looking customers : dynamic pricing and advertising optimization
Ghobadi, Somayeh Najafi
;
Bagherinejad, Jafar
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-22
Persistent link: https://www.econbiz.de/10012666042
Saved in:
10
Advertising, goodwill, and the Veblen effect
Chenavaz, Régis Y.
;
Eynan, Amit
- In:
European journal of operational research : EJOR
289
(
2021
)
2
,
pp. 676-682
Persistent link: https://www.econbiz.de/10012416825
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