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Managing advertising investments in marketing channels
Karray, Salma; Martín Herrán, Guiomar; Sigué, Simon … - In: Journal of retailing and consumer services 65 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
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Does congestion always hurt? : managing discount under congestion in a game-theoretic setting
Saha, Rajib Lochan; Singha, Sumanta; Kumar, Subodha - In: Information systems research : ISR 32 (2021) 4, pp. 1347-1367
Persistent link: https://www.econbiz.de/10012805178
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Interplays between manufacturer advertising and retailer store brand introduction : agency vs. wholesale contracts
Shen, Qichao; He, Bo; Qing, Qiankai - In: Journal of retailing and consumer services 64 (2022), pp. 1-17
Persistent link: https://www.econbiz.de/10013209532
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Sponsored data : smarter data pricing with incomplete information
Mei, Xiaowei; Cheng, Hsing Kenneth; Bandyopadhyay, … - In: Information systems research : ISR 33 (2022) 1, pp. 362-382
Persistent link: https://www.econbiz.de/10013188332
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Price and quality decisions in a vertically-differentiated supply chain with an "Online-to-Store" channel
Hou, Rui; Zhao, You; Zhu, Mengqiang; Lin, Xiaogang - In: Journal of retailing and consumer services 62 (2021), pp. 1-21
Persistent link: https://www.econbiz.de/10012648849
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Online cash-back shopping : implications for consumers and e-businesses
Ho, Yi-Chun; Ho, Yi-Jen; Tan, Yong - In: Information systems research : ISR 28 (2017) 2, pp. 250-264
Persistent link: https://www.econbiz.de/10011716893
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Pricing data services : pricing by minutes, by gigs, or by megabytes per second?
Chen, Ying-Ju; Huang, Ke-Wei - In: Information systems research : ISR 27 (2016) 3, pp. 596-617
Persistent link: https://www.econbiz.de/10011584799
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A game theoretic approach to coordinate price promotion and advertising policies with reference price effects in a two-echelon supply chain
Malekian, Yaser; Rasti-Barzoki, Morteza - In: Journal of retailing and consumer services 51 (2019), pp. 114-128
Persistent link: https://www.econbiz.de/10012115055
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Does It pay to shroud in-app purchase prices?
Shulman, Jeffrey D.; Geng, Xianjun - In: Information systems research : ISR 30 (2019) 3, pp. 856-871
Persistent link: https://www.econbiz.de/10012118894
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Channel strategies for dual-channel firms to counter strategic consumers
He, Peng; He, Yong; Zhou, Li - In: Journal of retailing and consumer services 70 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014240301