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When less is better than more : just-below discount in tensile price promotions
Banerjee, Prantosh J.; Tripathi, Sanjeev; Sahay, Arvind - In: Journal of retailing and consumer services 31 (2016), pp. 93-102
Persistent link: https://www.econbiz.de/10011528540
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Enhancing subscription-based ecommerce services through gambled price discounts
Tan, Wee Kheng; Chen, Bo-Hsiang - In: Journal of retailing and consumer services 61 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012581869
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Hidden price promotions : could retailer price promotions backfire?
Li, Wenjing; Hardesty, David M.; Craig, Adam W.; Song, Lei - In: Journal of retailing and consumer services 64 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013209547
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Are 1-endings the new 9-endings? : an alternative for generating price discount perceptions
Dogerlioglu-Demir, Kivilcim; Akpinar, Ezgi; … - In: Journal of retailing and consumer services 66 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013209663
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The effect of LCC market entry on dominant FSC's price into long haul sector : a case of Norwegian competition on British Airways' prices on selected transatlantic routes
Kuljanin, Jovana; Kalić, Milica; Begović, Boris; … - In: Journal of air transport management 91 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012495535
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The effect of specific discount pattern in terms of price promotions on perceived price attractiveness and purchase intention : an experimental research
Büyükdağ, Naci; Soysal, Ayşe Nur; Ki̇tapci, Olgun - In: Journal of retailing and consumer services 55 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012269008
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Low cost carriers in Southeast Asia : how does ticket price change the way passengers make their airline selection?
Truong Dothang; Pan, Jing Yu; Thapanat Buaphiban - In: Journal of air transport management 86 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012253198
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Who's hiding? : room rate discounts in opaque distribution channels
Yang, Yang; Jiang, Lan; Schwartz, Zvi - In: International journal of hospitality management 80 (2019), pp. 113-122
Persistent link: https://www.econbiz.de/10012058624
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The impact of different price promotions on customer retention
Kim, Jungkeun - In: Journal of retailing and consumer services 46 (2019), pp. 95-102
Persistent link: https://www.econbiz.de/10011980803
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The airfare pricing and seat allocation problem in full-service carriers and subsidiary low-cost carriers
Ko, Young Dae - In: Journal of air transport management 75 (2019), pp. 92-102
Persistent link: https://www.econbiz.de/10012112369