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Price image consequences
Lombart, Cindy; Louis, Didier; Labbé-Pinlon, Blandine - In: Journal of retailing and consumer services 28 (2016), pp. 107-116
Persistent link: https://www.econbiz.de/10011434109
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Consumer response to online/offline price differentiation
Faßnacht, Martin; Unterhuber, Sebastian - In: Journal of retailing and consumer services 28 (2016), pp. 137-148
Persistent link: https://www.econbiz.de/10011434129
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Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D. - In: Journal of retailing and consumer services 28 (2016), pp. 274-280
Persistent link: https://www.econbiz.de/10011434182
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When less is better than more : just-below discount in tensile price promotions
Banerjee, Prantosh J.; Tripathi, Sanjeev; Sahay, Arvind - In: Journal of retailing and consumer services 31 (2016), pp. 93-102
Persistent link: https://www.econbiz.de/10011528540
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Will they return? : Getting private label consumers to come back : price, promotion, and new product effects
Abril Barrie, Carmen; Sanchez, Joaquin - In: Journal of retailing and consumer services 31 (2016), pp. 109-116
Persistent link: https://www.econbiz.de/10011528544
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How fitting! The influence of fence-context fit on price discrimination fairness
Kuo, Andrew; Rice, Dan Hamilton; Fennell, Patrick; … - In: Journal of business research : JBR 69 (2016) 8, pp. 2634-2640
Persistent link: https://www.econbiz.de/10011506178
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Exploring price fairness perceptions and their influence on consumer behavior
Malc, Domen; Mumel, Damijan; Pisnik Korda, Aleksandra - In: Journal of business research : JBR 69 (2016) 9, pp. 3693-3697
Persistent link: https://www.econbiz.de/10011515236
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Determinants of consumers' response to pay-what-you-want pricing strategy on the Internet
Weisstein, Fei L.; Kukar-Kinney, Monika; Monroe, Kent B. - In: Journal of business research : JBR 69 (2016) 10, pp. 4313-4320
Persistent link: https://www.econbiz.de/10011554569
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Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
Rabbanee, Fazlul K.; Roy, Rajat; Sharma, Piyush - In: Journal of business research : JBR 141 (2022), pp. 13-25
Persistent link: https://www.econbiz.de/10013168029
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Pay-what-you-want versus pick-your price : the interplay between participative pricing strategies and consumer's need for cognition
Rathore, Himanshu; Jakhar, Suresh Kumar; Kumar, Satish; … - In: Journal of business research : JBR 141 (2022), pp. 73-84
Persistent link: https://www.econbiz.de/10013168031