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Do competitive strategy effects vary across hotel industry cycles?
Chen, Chiang-Ming; Lin, Yu-Chen; Chi, Yan-Ping; Wu, … - In: International journal of hospitality management 54 (2016), pp. 104-106
Persistent link: https://www.econbiz.de/10011474052
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Managing advertising investments in marketing channels
Karray, Salma; Martín Herrán, Guiomar; Sigué, Simon … - In: Journal of retailing and consumer services 65 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
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Joint service, pricing and advertising strategies with tourists' green tourism experience in a tourism supply chain
Ma, Shigui; He, Yong; Gu, Ran - In: Journal of retailing and consumer services 61 (2021), pp. 1-17
Persistent link: https://www.econbiz.de/10012581923
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Interplays between manufacturer advertising and retailer store brand introduction : agency vs. wholesale contracts
Shen, Qichao; He, Bo; Qing, Qiankai - In: Journal of retailing and consumer services 64 (2022), pp. 1-17
Persistent link: https://www.econbiz.de/10013209532
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Price and quality decisions in a vertically-differentiated supply chain with an "Online-to-Store" channel
Hou, Rui; Zhao, You; Zhu, Mengqiang; Lin, Xiaogang - In: Journal of retailing and consumer services 62 (2021), pp. 1-21
Persistent link: https://www.econbiz.de/10012648849
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Incorporating sales and marketing considerations into a competitive multi-echelon distribution network design problem with pricing strategy in a stochastic environment
Nasiri, G. Reza; Deymeh, Hadi; Karimi, Behrooz; … - In: Journal of retailing and consumer services 62 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10012648944
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A two-generation new product model by considering forward-looking customers : dynamic pricing and advertising optimization
Ghobadi, Somayeh Najafi; Bagherinejad, Jafar; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-22
Persistent link: https://www.econbiz.de/10012666042
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Optimal generic and brand advertising efforts in a decentralized supply chain considering customer surplus
Ma, Peng - In: Journal of retailing and consumer services 60 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10012502726
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A game theoretic approach to coordinate price promotion and advertising policies with reference price effects in a two-echelon supply chain
Malekian, Yaser; Rasti-Barzoki, Morteza - In: Journal of retailing and consumer services 51 (2019), pp. 114-128
Persistent link: https://www.econbiz.de/10012115055
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Information technology use in retail chains : impact on the standardisation of pricing and promotion strategies and performance
Morimura, Fumikazu; Sakagawa, Yuji - In: Journal of retailing and consumer services 45 (2018), pp. 81-91
Persistent link: https://www.econbiz.de/10011929888