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Do competitive strategy effects vary across hotel industry cycles?
Chen, Chiang-Ming; Lin, Yu-Chen; Chi, Yan-Ping; Wu, … - In: International journal of hospitality management 54 (2016), pp. 104-106
Persistent link: https://www.econbiz.de/10011474052
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Managing advertising investments in marketing channels
Karray, Salma; Martín Herrán, Guiomar; Sigué, Simon … - In: Journal of retailing and consumer services 65 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
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Joint service, pricing and advertising strategies with tourists' green tourism experience in a tourism supply chain
Ma, Shigui; He, Yong; Gu, Ran - In: Journal of retailing and consumer services 61 (2021), pp. 1-17
Persistent link: https://www.econbiz.de/10012581923
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Interplays between manufacturer advertising and retailer store brand introduction : agency vs. wholesale contracts
Shen, Qichao; He, Bo; Qing, Qiankai - In: Journal of retailing and consumer services 64 (2022), pp. 1-17
Persistent link: https://www.econbiz.de/10013209532
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A two-generation new product model by considering forward-looking customers : dynamic pricing and advertising optimization
Ghobadi, Somayeh Najafi; Bagherinejad, Jafar; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-22
Persistent link: https://www.econbiz.de/10012666042
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Optimal generic and brand advertising efforts in a decentralized supply chain considering customer surplus
Ma, Peng - In: Journal of retailing and consumer services 60 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10012502726
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A game theoretic approach to coordinate price promotion and advertising policies with reference price effects in a two-echelon supply chain
Malekian, Yaser; Rasti-Barzoki, Morteza - In: Journal of retailing and consumer services 51 (2019), pp. 114-128
Persistent link: https://www.econbiz.de/10012115055
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Revenue management in a multi-level multi-channel supply chain considering pricing, greening, and advertising decisions
Khorshidvand, Behrooz; Soleimani, Hamed; Sibdari, Soheil; … - In: Journal of retailing and consumer services 59 (2021), pp. 1-22
Persistent link: https://www.econbiz.de/10012434341
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An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar; Sigué, Simon Pierre - In: Journal of retailing and consumer services 70 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014240284