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Consumer response to online/offline price differentiation
Faßnacht, Martin; Unterhuber, Sebastian - In: Journal of retailing and consumer services 28 (2016), pp. 137-148
Persistent link: https://www.econbiz.de/10011434129
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Managing advertising investments in marketing channels
Karray, Salma; Martín Herrán, Guiomar; Sigué, Simon … - In: Journal of retailing and consumer services 65 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
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Joint service, pricing and advertising strategies with tourists' green tourism experience in a tourism supply chain
Ma, Shigui; He, Yong; Gu, Ran - In: Journal of retailing and consumer services 61 (2021), pp. 1-17
Persistent link: https://www.econbiz.de/10012581923
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Price and quality decisions in a vertically-differentiated supply chain with an "Online-to-Store" channel
Hou, Rui; Zhao, You; Zhu, Mengqiang; Lin, Xiaogang - In: Journal of retailing and consumer services 62 (2021), pp. 1-21
Persistent link: https://www.econbiz.de/10012648849
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Incorporating sales and marketing considerations into a competitive multi-echelon distribution network design problem with pricing strategy in a stochastic environment
Nasiri, G. Reza; Deymeh, Hadi; Karimi, Behrooz; … - In: Journal of retailing and consumer services 62 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10012648944
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Optimal generic and brand advertising efforts in a decentralized supply chain considering customer surplus
Ma, Peng - In: Journal of retailing and consumer services 60 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10012502726
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Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan - In: Journal of retailing and consumer services 34 (2017), pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
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Who's hiding? : room rate discounts in opaque distribution channels
Yang, Yang; Jiang, Lan; Schwartz, Zvi - In: International journal of hospitality management 80 (2019), pp. 113-122
Persistent link: https://www.econbiz.de/10012058624
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A game theoretic approach to coordinate price promotion and advertising policies with reference price effects in a two-echelon supply chain
Malekian, Yaser; Rasti-Barzoki, Morteza - In: Journal of retailing and consumer services 51 (2019), pp. 114-128
Persistent link: https://www.econbiz.de/10012115055
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Information technology use in retail chains : impact on the standardisation of pricing and promotion strategies and performance
Morimura, Fumikazu; Sakagawa, Yuji - In: Journal of retailing and consumer services 45 (2018), pp. 81-91
Persistent link: https://www.econbiz.de/10011929888