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Managing advertising investments in marketing channels
Karray, Salma; Martín Herrán, Guiomar; Sigué, Simon … - In: Journal of retailing and consumer services 65 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
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Interplays between manufacturer advertising and retailer store brand introduction : agency vs. wholesale contracts
Shen, Qichao; He, Bo; Qing, Qiankai - In: Journal of retailing and consumer services 64 (2022), pp. 1-17
Persistent link: https://www.econbiz.de/10013209532
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Price and quality decisions in a vertically-differentiated supply chain with an "Online-to-Store" channel
Hou, Rui; Zhao, You; Zhu, Mengqiang; Lin, Xiaogang - In: Journal of retailing and consumer services 62 (2021), pp. 1-21
Persistent link: https://www.econbiz.de/10012648849
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A game theoretic approach to coordinate price promotion and advertising policies with reference price effects in a two-echelon supply chain
Malekian, Yaser; Rasti-Barzoki, Morteza - In: Journal of retailing and consumer services 51 (2019), pp. 114-128
Persistent link: https://www.econbiz.de/10012115055
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Channel strategies for dual-channel firms to counter strategic consumers
He, Peng; He, Yong; Zhou, Li - In: Journal of retailing and consumer services 70 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014240301
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Short-term or long-term cooperation between retailer and MCN? : new launched products sales strategies in live streaming e-commerce
Mao, Zhaofang; Du, Zelin; Yuan, Ruiying; Miao, Qiqi - In: Journal of retailing and consumer services 67 (2022), pp. 1-17
Persistent link: https://www.econbiz.de/10013364465
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Retailer's decoy strategy versus consumers' reference price effect in a retailer-Stackelberg supply chain
Yuan, Yichao; Xiao, Tiaojun - In: Journal of retailing and consumer services 68 (2022), pp. 1-7
Persistent link: https://www.econbiz.de/10013366393
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Dynamic pricing for new experience products in pre-sale mode with social learning
Lu, Danning; Wang, Pengyu - In: Journal of retailing and consumer services 76 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014460794
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Price matching and product differentiation strategies considering showrooming
Wei, Jie; Chang, Meijing; Zhao, Jing - In: Journal of retailing and consumer services 75 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014371790
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Pricing coordination of a dual-channel supply chain considering offline in-sale service
Gu, Shu-Qin; Liu, Yong; Zhao, Gang - In: Journal of retailing and consumer services 75 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014371808