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Erfahrungen und Entwicklungen im Bereich der Industriemarktforschung
Jebe, Klaus - In: Planung & Analyse : Zeitschrift für Marktforschung und … (1998), pp. 30-36
Persistent link: https://www.econbiz.de/10001248384
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Qualitätskriterien in der Marktforschung
Noelle-Neumann, Elisabeth - In: Planung & Analyse : Zeitschrift für Marktforschung und … (1998), pp. 10-13
Persistent link: https://www.econbiz.de/10001238976
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Listening to consumption : towards a sonic turn in consumer research
Patterson, Maurice; Larsen, Gretchen - In: Marketing theory 19 (2019) 2, pp. 105-127
Persistent link: https://www.econbiz.de/10012109361
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Know your customer : client captivation and the epistemics of market research
Nilsson, Johan - In: Marketing theory 19 (2019) 2, pp. 149-168
Persistent link: https://www.econbiz.de/10012109363
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Constructing the object of research in the manner of Piet Mondrian : an integrative epistemology for consumer research
Pomiès, Anissa; Tissier-Desbordes, Elisabeth - In: Marketing theory 16 (2016) 3, pp. 279-298
Persistent link: https://www.econbiz.de/10011613534
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Markets and marketing research on poverty and its alleviation : summarizing an evolving logic toward human capabilities, well-being goals and transformation
Sridharan, Srinivas; Barrington, Dani J.; Sounders, … - In: Marketing theory 17 (2017) 3, pp. 323-340
Persistent link: https://www.econbiz.de/10011824989
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Nosenography : how smell constitutes meaning, identity and temporal experience in spatial assemblages
Canniford, Robin; Riach, Kathleen; Hill, Tim - In: Marketing theory 18 (2018) 2, pp. 234-248
Persistent link: https://www.econbiz.de/10011894363
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The construction of marketing measures : the case of viewability
Cluley, Robert - In: Marketing theory 18 (2018) 3, pp. 287-305
Persistent link: https://www.econbiz.de/10011926099
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Some reflections on psychoanalytic approaches to marketing and consumer research
Holbrook, Morris B. - In: Marketing theory 15 (2015) 1, pp. 13-16
Persistent link: https://www.econbiz.de/10011494424
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Soziologie und Marktforschung: Ausbildung an einem Arbeitsmarkt vorbei?
Pötschke, Manuela; Simonson, Julia - In: Planung & Analyse : Zeitschrift für Marktforschung und … 28 (2001) 6, pp. 32-37
Persistent link: https://www.econbiz.de/10001632298