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~accessRights:"restricted"
~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Laroche, Michel"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
16
Cultural identity
5
Kulturelle Identität
5
Globalisierung
4
Globalization
4
Advertising effects
3
Brand management
3
Culture
3
Ethnic group
3
Ethnische Gruppe
3
International marketing
3
Internationales Marketing
3
Markenführung
3
Welt
3
Werbewirkung
3
World
3
Acculturation
2
Global consumer culture
2
National culture
2
Nationalkultur
2
Netherlands
2
Niederlande
2
Personality psychology
2
Persönlichkeitspsychologie
2
Product Placement
2
Product placement
2
Social integration
2
Social values
2
Soziale Integration
2
Soziale Werte
2
Acculturation/socialization research
1
Actively caring behavior model
1
Adjectives
1
Advertising
1
Attitudes
1
Automotive industry
1
Behavior
1
Beziehungsmarketing
1
Bilinguals
1
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16
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English
16
Author
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Laroche, Michel
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
22
Mattila, Anna S.
22
Ko, Eunju
14
Valette-Florence, Pierre
13
Line, Nathaniel D.
12
Diamantopoulos, Adamantios
11
Jang, Soocheong
11
Liu, Qing
11
Balaji, M. S.
10
Bartikowski, Boris
10
Dwivedi, Yogesh Kumar
10
Filieri, Raffaele
10
Lu, Lu
10
Septianto, Felix
10
Wei, Wei
10
Wu, Luorong
10
Zhang, Lu
10
Cleveland, Mark
9
Hanks, Lydia
9
Jeong, EunHa
9
Seo, Yuri
9
Choi, Jeonghye
8
Kim, Jong-Hyeong
8
Kim, Kyung Hoon
8
Kim, Seongseop
8
Law, Chun Hung Roberts
8
Paul, Justin
8
Richard, Marie-Odile
8
Shukla, Paurav
8
So, Kevin Kam Fung
8
Wong, IpKin Anthony
8
Arslanagic-Kalajdzic, Maja
7
Foroudi, Pantea
7
Kim, Woo Gon
7
McLean, Graeme J.
7
Roy, Rajat
7
Roy, Sanjit
7
Song, Hanqun
7
Talwar, Shalini
7
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Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of hospitality management
Journal of business research : JBR
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of retailing and consumer services
4
Journal of business ethics : JOBE
3
Journal of marketing communications
3
Journal of the Academy of Marketing Science
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing review
2
Journal of interactive marketing
2
Journal of marketing
2
Journal of retailing
2
Marketing letters : a journal of research in marketing
2
Electronic commerce research
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of promotion management : JPM
1
Marketing accountability for marketing and non-marketing outcomes
1
Routledge companions
1
The journal of brand management : an international journal
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
16
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10
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16
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1
Better together? : harnessing the power of
brand
placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
2
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
Saved in:
3
Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark
;
Rojas-Méndez, José I.
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
Saved in:
4
Development of market Mavenism traits : antecedents and moderating effects of culture, gender, and personal beliefs
Kiani, Isar
;
Laroche, Michel
;
Paulin, Michèle
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1120-1129
Persistent link: https://www.econbiz.de/10011440238
Saved in:
5
Connecting with consumers using ubiquitous technology : a new model to forecast consumer reaction
Margulis, Anna
;
Boeck, Harold
;
Laroche, Michel
- In:
Journal of business research : JBR
121
(
2020
),
pp. 448-460
Persistent link: https://www.econbiz.de/10012417367
Saved in:
6
Brand
placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
7
The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers
Zhang, Chun
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
72
(
2017
),
pp. 127-135
Persistent link: https://www.econbiz.de/10011645533
Saved in:
8
The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid
;
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Ecological economics : the transdisciplinary journal of …
151
(
2018
),
pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
Saved in:
9
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
10
The moderating role of shopping trip type in store satisfaction formation
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of business research : JBR
78
(
2017
),
pp. 133-142
Persistent link: https://www.econbiz.de/10011736263
Saved in:
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