Narrow search
Showing 1 - 10 of 282
Cover Image
Change in brand attitude depending on fashion film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee - In: Asia Pacific journal of marketing and logistics 34 (2022) 6, pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Cover Image
Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan; Sarkar, Juhi Gahlot - In: Asia Pacific journal of marketing and logistics 28 (2016) 2, pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Cover Image
Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban; Arancibia Carvajal, Sara; Wang, Calvin - In: Asia Pacific journal of marketing and logistics 35 (2023) 12, pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
Cover Image
Gender differences in Taiwan's hypermarkets : Investigating shopping times and product categories
Chang, Tsung-Sheng; Yeh, Hsiaoping - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 650-662
Persistent link: https://www.econbiz.de/10011622696
Cover Image
When do price discounts become attractive? : a study comparing discount strategies on consumer perceptions
Tan, Wee Kheng - In: Asia Pacific journal of marketing and logistics 35 (2023) 6, pp. 1404-1424
Persistent link: https://www.econbiz.de/10014286056
Cover Image
Examining the relationships among the brand equity dimensions : empirical evidence from fast fashion
Su, Jin - In: Asia Pacific journal of marketing and logistics 28 (2016) 3, pp. 464-480
Persistent link: https://www.econbiz.de/10011583375
Cover Image
A cross-national study of apparel consumer preferences and the role of product-evaluative cues
Rahman, Osmud; Fung, Benjamin C. M.; Chen, Zhimin; Gao, … - In: Asia Pacific journal of marketing and logistics 29 (2017) 4, pp. 796-812
Persistent link: https://www.econbiz.de/10011791997
Cover Image
Mobile shopping decision comfort using augmented reality : the effects of perceived augmentation and haptic imagery
Ivanov, Alex; Head, Milena; Biela, Cosima - In: Asia Pacific journal of marketing and logistics 35 (2023) 8, pp. 1917-1934
Persistent link: https://www.econbiz.de/10014430188
Cover Image
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin; Yoo, Jiwon; Ko, Eunju - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Cover Image
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo; Ko, Eunju; Do, Boram - In: Asia Pacific journal of marketing and logistics 35 (2023) 11, pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272