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~accessRights:"restricted"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"Clothing"
~subject:"E-commerce"
~subject:"Markenführung"
~subject:"Umweltbewusstsein"
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Clothing
E-commerce
Markenführung
Umweltbewusstsein
Consumer behaviour
794
Konsumentenverhalten
794
Brand image
158
Markenimage
158
Brand management
144
Beziehungsmarketing
94
Relationship marketing
94
Online retailing
82
Online-Handel
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Brand
78
Markenartikel
78
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Social web
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Environmental consciousness
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Emotion
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Personality psychology
40
Persönlichkeitspsychologie
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Vertrauen
40
Viral marketing
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Virales Marketing
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Chen, Jiawen
3
Fazli-Salehi, Reza
3
Khare, Arpita
3
Liao, Junyun
3
Madadi, Rozbeh
3
Torres, Ivonne M.
3
Zúñiga, Miguel Ángel
3
Abdul, Waheed Kareem
2
Ahn, Jiseon
2
Bandyopadhyay, Argho
2
Basu, Rituparna
2
Dong, Xuebing
2
Ertz, Myriam
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Farzana Quoquab
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Fetscherin, Marc
2
Greenland, Steven
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Hu, Yanghong
2
Huang, Stephen Chi-Tsun
2
Jalees, Tariq
2
Ko, Eunju
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Liu, Yu
2
Lobo, Antonio
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Mainardes, Emerson Wagner
2
Misra, Richa
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Nguyen, Ninh
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Paul, Justin
2
Sadachar, Amrut
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Sarkar, Abhigyan
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Sarkar, Juhi Gahlot
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Shukla, Mahima
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Zhou, Liying
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Abalkhail, Tagreed Saleh
1
Abbas, Jawad
1
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1
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1
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Asia Pacific journal of marketing and logistics
Economics discussion paper series / School of Business and Economics, Loughborough University
International journal of consumer studies
Journal of international consumer marketing
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of business research : JBR
470
Journal of retailing and consumer services
406
The journal of brand management : an international journal
216
The journal of product & brand management
204
International journal of hospitality management
96
Journal of fashion marketing and management
83
SpringerLink / Bücher
80
Journal of marketing communications
75
Psychology & marketing
70
Journal of strategic marketing
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Journal of promotion management : innovations in planning and applied research
62
Marketing intelligence & planning
62
International journal of advertising : the review of marketing communications
57
Journal of internet commerce
57
Journal of Fashion Marketing and Management: An International Journal
51
Journal of marketing management : JMM ; journal of the Academy of Marketing
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
48
Journal of travel and tourism marketing
48
International journal of internet marketing and advertising : IJIMA
47
Journal of Islamic marketing
47
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
45
Electronic commerce research
44
Global business review
44
Journal of global marketing
44
Journal of marketing
44
Journal of the Academy of Marketing Science
44
European journal of marketing
43
Industrial marketing management : the international journal for industrial and high-tech firms
42
Journal of retailing
42
European journal of marketing : EJM
41
International journal of contemporary hospitality management
41
International marketing review
41
Journal of global fashion marketing : JGfM
41
Journal of hospitality marketing & management
41
Technological forecasting & social change : an international journal
40
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ECONIS (ZBW)
242
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1
Change in
brand
attitude depending on
fashion
film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
2
Devoted to you my love :
brand
devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
3
The attitudes of Saudi
youth
toward U.S. apparel
brand
names
Abalkhail, Tagreed Saleh
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011917504
Saved in:
4
The development of
brand
awareness in young children : how do young children recognize brands?
Arnas, Yaşare Aktaş
;
Taş, Işıl
;
Oğul, Irem Gürgah
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 536-542
Persistent link: https://www.econbiz.de/10011620027
Saved in:
5
Impact of advertising puffery on purchase intention and
brand
loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
6
Peer influence on teenagers' preference for
brand
name food products : the mediation effect of peer identity
Zhang, Hongli
;
Li, Ruiqin
;
Veeck, Ann
;
Yu, Hongyan
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1099-1112
Persistent link: https://www.econbiz.de/10013328234
Saved in:
7
Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban
;
Arancibia Carvajal, Sara
;
Wang, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
Saved in:
8
Examining the relationships among the
brand
equity dimensions : empirical evidence from fast
fashion
Su, Jin
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 464-480
Persistent link: https://www.econbiz.de/10011583375
Saved in:
9
A cross-national study of apparel consumer preferences and the role of product-evaluative cues
Rahman, Osmud
;
Fung, Benjamin C. M.
;
Chen, Zhimin
;
Gao, …
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
4
,
pp. 796-812
Persistent link: https://www.econbiz.de/10011791997
Saved in:
10
An assessment of organic apparel, environmental beliefs and consumer preferences via
fashion
innovativeness
Matthews, Delisia
;
Rothenberg, Lori
- In:
International journal of consumer studies
41
(
2017
)
5
,
pp. 526-533
Persistent link: https://www.econbiz.de/10011824401
Saved in:
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