//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Kundenorientierung und Leistun...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Beziehungsmarketing
78
Relationship marketing
78
Consumer behaviour
57
Konsumentenverhalten
57
Customer satisfaction
30
Kundenzufriedenheit
30
Brand image
27
Markenimage
27
Brand management
24
Dienstleistungsqualität
17
Service quality
17
Brand
13
Markenartikel
13
Brand loyalty
12
Social Web
12
Social web
12
Internet marketing
11
Markentreue
11
Online-Marketing
11
Online retailing
10
Online-Handel
10
Confidence
9
E-commerce
9
Electronic Commerce
9
Vertrauen
9
Emotion
7
Brand equity
6
Brand trust
5
China
5
Customer engagement
5
Customer retention
5
Social media
5
Consumer loyalty
4
Consumer satisfaction
4
Customer integration
4
Customer loyalty
4
Distribution channel
4
Gastronomie
4
Holiday behaviour
4
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
24
Type of publication (narrower categories)
All
Article in journal
24
Aufsatz in Zeitschrift
24
Language
All
English
24
Author
All
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Abdolvand, Mohammad Ali
1
Akoglu, Halil Erdem
1
Aljuhmani, Hasan Yousef
1
Alryalat, Mohammad Abdallah Ali
1
Anisimova, Tatiana
1
Bae, Byung Ryul
1
Bandyopadhyay, Argho
1
Bayram, Pelin
1
Cham Tat Huei
1
Chen, Jiawen
1
Dang Ha Anh Le
1
Dinh Toan Nguyen
1
Dong, Xuebing
1
Dwivedi, Abhishek
1
Dwivedi, Yogesh Kumar
1
Elrehail, Hamzah
1
Esmaeilpour, Fariba
1
Eugene Cheng-xi Aw
1
Hall, John
1
Hao, Ruohong
1
Hasudungan, Albert
1
Hu, Meng
1
Huang, Chao-Chin
1
Huang, Stephen Chi-Tsun
1
Huang, Yung-Chuan
1
Ismail, Ahmed Rageh
1
Johnson, Lester W.
1
Juang, Tsui-Ju
1
Kim, Sang Jin
1
Kim, Sung-Eun
1
Ko, Eunju
1
Le Thanh Tiep
1
Leckie, Civilai
1
Lee, Jungwon
1
Liang, Xiaobei
1
Liao, Junyun
1
Linh Giang Truong
1
Lockshin, Lawrence S.
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
Journal of business research : JBR
116
Journal of retailing and consumer services
90
The journal of product & brand management
67
The journal of brand management : an international journal
48
International journal of hospitality management
37
SpringerLink / Bücher
27
Journal of promotion management : innovations in planning and applied research
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Journal of strategic marketing
22
Marketing intelligence & planning
21
International journal of contemporary hospitality management
18
International journal of internet marketing and advertising : IJIMA
18
Journal of hospitality marketing & management
17
Journal of travel and tourism marketing
17
Psychology & marketing
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
European journal of marketing : EJM
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of marketing communications
12
International journal of market research
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of marketing analytics : JMA
11
European journal of marketing
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of service management
10
Tourism management : research, policies, practice
10
Global business review
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of marketing management : MM
9
The journal of business & industrial marketing
9
Business horizons
8
Journal of Islamic marketing
8
Journal of consumer marketing
8
Journal of fashion marketing and management
8
Journal of international consumer marketing
8
Journal of internet commerce
8
more ...
less ...
Source
All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The evolution of fan kingdom : the rising, expansion, and challenges of human brands
Huang, Stephen Chi-Tsun
;
Juang, Tsui-Ju
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 683-708
Persistent link: https://www.econbiz.de/10011622750
Saved in:
2
The impact of country-of-origin image on brand loyalty : evidence from Iran
Esmaeilpour, Fariba
;
Abdolvand, Mohammad Ali
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 709-723
Persistent link: https://www.econbiz.de/10011622765
Saved in:
3
The influence of perceived social media marketing activities on brand loyalty : the mediation effect of brand and value consciousness
Ismail, Ahmed Rageh
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 129-144
Persistent link: https://www.econbiz.de/10011613320
Saved in:
4
The effects of corporate brand symbolism on consumer satisfaction and loyalty : evidence from Australia
Anisimova, Tatiana
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 481-498
Persistent link: https://www.econbiz.de/10011583382
Saved in:
5
Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
6
Using best-worse scaling to reveal perceived relative importance of website attributes
Pascoe, Michael
;
Wright, Owen
;
Winzar, Hume
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 393-408
Persistent link: https://www.econbiz.de/10011636616
Saved in:
7
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
8
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
9
Brand awareness and relationship intention : the moderating role of perceived corporate social responsibility dimensions
Hasudungan, Albert
;
Saragih, Harriman Samuel
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2431-2446
Persistent link: https://www.econbiz.de/10014430251
Saved in:
10
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->