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Comparing direct and indirect branding in advertising
Hartnett, Nicole; Romaniuk, Jenni; Kennedy, Rachel - In: Australasian marketing journal 24 (2016) 1, pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
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Video ethnography, researcher reflexivity, and constructions of advertising response in the Australian family living room
Jayasinghe, Laknath - In: Australasian marketing journal 23 (2015) 4, pp. 267-276
Persistent link: https://www.econbiz.de/10011419409
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Advertising effects? : an elemental experiment
Pochun, Tej; Brennan, Linda; Parker, Lukas - In: Australasian marketing journal 26 (2018) 4, pp. 338-349
Persistent link: https://www.econbiz.de/10011965436
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Ethnic media advertising effectiveness, influences and implications
Lau, Hei Tong; Lee, Richard - In: Australasian marketing journal 26 (2018) 3, pp. 216-220
Persistent link: https://www.econbiz.de/10011954216
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Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media
Weismueller, Jason; Harrigan, Paul; Wang, Shasha; … - In: Australasian marketing journal 28 (2020) 4, pp. 160-170
Persistent link: https://www.econbiz.de/10012429449
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Neuromarketing, subliminal advertising, and hotel selection : an EEG study
Hsu, Liwei; Chen, Yen-Jung - In: Australasian marketing journal 28 (2020) 4, pp. 200-208
Persistent link: https://www.econbiz.de/10012429456
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Tiers and fears : an investigation of the impact of city tiers and uncertainty avoidance on Chinese consumer response to creative advertising
Bilby, Julie; Reid, Mike; Brennan, Linda; Chen, Jiemiao - In: Australasian marketing journal 28 (2020) 4, pp. 332-348
Persistent link: https://www.econbiz.de/10012429483