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~accessRights:"restricted"
~isPartOf:"Baltic journal of management"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Economics of innovation and new technology"
~isPartOf:"Electronic commerce research"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Tourism and hospitality research : the surrey quarterly review"
~person:"Agovino, Massimiliano"
~person:"Barbarossa, Camilla"
~person:"Cordes, Christian"
~person:"Hoffmann, Stefan"
~person:"Hwang, Jinsoo"
~person:"Islam, Tahir"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Kulturelle Identität"
~subject:"Marktsegmentierung"
~subject:"Materialism"
~subject:"Mode"
~subject:"Service quality"
~subject:"Social Web"
~subject:"Viral marketing"
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Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalization
Konsumentenverhalten
Kulturelle Identität
Marktsegmentierung
Materialism
Mode
Service quality
Social Web
Viral marketing
Consumer behaviour
54
Brand management
12
Markenführung
12
Beziehungsmarketing
7
Cultural identity
7
Relationship marketing
7
Advertising effects
6
Brand image
6
Dienstleistungsqualität
6
Globalisierung
6
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Emotion
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Internationales Marketing
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Kundenzufriedenheit
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Innovationsakzeptanz
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Internet marketing
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Markenartikel
4
Online-Marketing
4
Retail trade
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Werbung
4
Acculturation
3
Casino
3
Cognition
3
Corporate Social Responsibility
3
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54
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Agovino, Massimiliano
Barbarossa, Camilla
Cordes, Christian
Hoffmann, Stefan
Hwang, Jinsoo
Islam, Tahir
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
34
Ko, Eunju
22
Valette-Florence, Pierre
14
Kim, Kyung Hoon
13
Cleveland, Mark
12
Diamantopoulos, Adamantios
12
Septianto, Felix
12
Bartikowski, Boris
10
Dwivedi, Yogesh Kumar
10
Seo, Yuri
10
Balaji, M. S.
9
Filieri, Raffaele
9
Kim, Jinkyung Jenny
9
Law, Chun Hung Roberts
9
Paul, Justin
9
Richard, Marie-Odile
9
Shukla, Paurav
9
Choi, Jeonghye
8
Christodoulides, George
8
Hyun, Sunghyup Sean
8
Kukar-Kinney, Monika
8
Mattila, Anna S.
8
Teng, Lefa
8
Veloutsou, Cleopatra
8
Wang, Cheng Lu
8
Wong, IpKin Anthony
8
Arslanagic-Kalajdzic, Maja
7
Bae, Joonheui
7
Behl, Abhishek
7
Guzman, Francisco
7
Kim, Insin
7
Kim, Seongseop
7
Liu, Martin J.
7
McLean, Graeme J.
7
Melewar, T. C.
7
Roy, Rajat
7
Roy, Sanjit
7
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Baltic journal of management
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Economics of innovation and new technology
Electronic commerce research
International journal of market research : JMRS ; the journal of the Market Research Society
International marketing review
Journal of business ethics : JOBE
Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of travel and tourism marketing
Marketing and multicultural diversity
Tourism and hospitality research : the surrey quarterly review
Journal of retailing and consumer services
17
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of hospitality management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of the Academy of Marketing Science
4
International journal of contemporary hospitality management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing
3
Journal of marketing communications
3
Journal of retailing
3
SpringerLink / Bücher
3
The journal of product & brand management
3
Asia Pacific journal of marketing and logistics
2
Business & society
2
Economia politica : journal of analytical and institutional economics
2
International journal of consumer studies
2
International journal of retail & distribution management
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of interactive marketing
2
Journal of international marketing
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Lehrbuch
2
Marketing letters : a journal of research in marketing
2
Technological forecasting & social change : an international journal
2
Tourism management : research, policies, practice
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Applied economics
1
Critical perspectives on international business
1
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ECONIS (ZBW)
54
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1
A model of
brand
prestige formation in the casino industry
Hwang, Jinsoo
;
Han, Heesup
- In:
Journal of travel and tourism marketing
33
(
2016
)
7/9
,
pp. 1106-1123
Persistent link: https://www.econbiz.de/10011627469
Saved in:
2
Better together? : harnessing the power of
brand
placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
3
Influencer-driven loyalty : understanding the mediating role of customer
brand
engagement in the relationship between social media influencers and
brand
loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
4
The antecedents and consequences of
brand
authenticity in the restaurant industry : robot service employees versus human service employees
Hwang, Jinsoo
;
Kim, Heather Markham
;
Joo, Kyu-Hyeon
; …
- In:
Journal of travel and tourism marketing
39
(
2022
)
2
,
pp. 256-270
Persistent link: https://www.econbiz.de/10013352878
Saved in:
5
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
Saved in:
6
Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark
;
Rojas-Méndez, José I.
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
Saved in:
7
Development of market Mavenism traits : antecedents and moderating effects of culture, gender, and personal beliefs
Kiani, Isar
;
Laroche, Michel
;
Paulin, Michèle
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1120-1129
Persistent link: https://www.econbiz.de/10011440238
Saved in:
8
Positive and negative antecedents of purchasing eco-friendly products : a comparison between green and non-green consumers
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Journal of business ethics : JOBE
134
(
2016
)
2
,
pp. 229-247
Persistent link: https://www.econbiz.de/10011471283
Saved in:
9
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
10
A comparative study on the motivated consumer innovativeness of drone food delivery services before and after the outbreak of COVID-19
Hwang, Jinsoo
;
Choe, Ja Young
;
Choi, Young Gin
;
Kim, …
- In:
Journal of travel and tourism marketing
38
(
2021
)
4
,
pp. 368-382
Persistent link: https://www.econbiz.de/10012549655
Saved in:
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