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~accessRights:"restricted"
~isPartOf:"Baltic journal of management"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Economics of innovation and new technology"
~isPartOf:"Electronic commerce research"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Tourism and hospitality research : the surrey quarterly review"
~person:"Agovino, Massimiliano"
~person:"Barbarossa, Camilla"
~person:"Cordes, Christian"
~person:"Hoffmann, Stefan"
~person:"Hwang, Jinsoo"
~person:"Islam, Tahir"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Kulturelle Identität"
~subject:"Marktsegmentierung"
~subject:"Materialism"
~subject:"Mode"
~subject:"Service quality"
~subject:"Social Web"
~subject:"Viral marketing"
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Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalization
Kulturelle Identität
Marktsegmentierung
Materialism
Mode
Service quality
Social Web
Viral marketing
Consumer behaviour
37
Konsumentenverhalten
37
Brand management
8
Markenführung
8
Beziehungsmarketing
6
Relationship marketing
6
Brand image
5
Dienstleistungsqualität
5
Markenimage
5
Customer satisfaction
4
Internet marketing
4
Kundenzufriedenheit
4
Online-Marketing
4
Advertising
3
Advertising effects
3
Brand
3
Casino
3
Emotion
3
Gambling
3
Glücksspiel
3
Holiday behaviour
3
Innovation adoption
3
Innovationsakzeptanz
3
Markenartikel
3
Perception
3
Social web
3
Urlaubsverhalten
3
Virales Marketing
3
Wahrnehmung
3
Werbewirkung
3
Werbung
3
brand prestige
3
Cognition
2
Consumer boycott
2
Coronavirus
2
Corporate Social Responsibility
2
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16
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16
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English
16
Author
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Agovino, Massimiliano
Barbarossa, Camilla
Cordes, Christian
Hoffmann, Stefan
Hwang, Jinsoo
Islam, Tahir
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
12
Ko, Eunju
7
Kim, Jinkyung Jenny
5
Law, Chun Hung Roberts
4
Cleveland, Mark
3
Ghaffar, Abdul
3
Kim, Seongseop
3
Wong, IpKin Anthony
3
Ahn, Jiseon
2
Back, Ki-Joon
2
Chun, Eunha
2
Dens, Nathalie
2
Gentina, Élodie
2
Hajli, Nick
2
He, Jiaxun
2
Hsu, Cathy H. C.
2
Huang, Songshan
2
Iglesias, Oriol
2
Kim, Heather Markham
2
Kim, Insin
2
Kim, Kyung Hoon
2
Kim, Wansoo
2
Kincl, Tomas
2
Lam, Iok Keng Veronica
2
Lee, Jin-soo
2
Li, Jun
2
Liu, Qihua
2
Liu, Xiaoming
2
Liu, Yezheng
2
Lowrey, Tina M.
2
Markovic, Stefan
2
Martinez, Luis F.
2
Mooij, Marieke K. de
2
Moons, Ingrid
2
Nepomuceno, Marcelo Vinhal
2
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Published in...
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Baltic journal of management
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Economics of innovation and new technology
Electronic commerce research
International journal of market research : JMRS ; the journal of the Market Research Society
International marketing review
Journal of business ethics : JOBE
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of travel and tourism marketing
Marketing and multicultural diversity
Tourism and hospitality research : the surrey quarterly review
Journal of retailing and consumer services
11
Journal of business research : JBR
8
Journal of promotion management : innovations in planning and applied research
3
Asia Pacific journal of marketing and logistics
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
European journal of marketing
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of consumer marketing
1
Journal of hospitality marketing & management
1
Journal of interactive marketing
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Lehrbuch
1
SpringerLink / Bücher
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
16
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1
A model of
brand
prestige formation in the casino industry
Hwang, Jinsoo
;
Han, Heesup
- In:
Journal of travel and tourism marketing
33
(
2016
)
7/9
,
pp. 1106-1123
Persistent link: https://www.econbiz.de/10011627469
Saved in:
2
The antecedents and consequences of
brand
authenticity in the restaurant industry : robot service employees versus human service employees
Hwang, Jinsoo
;
Kim, Heather Markham
;
Joo, Kyu-Hyeon
; …
- In:
Journal of travel and tourism marketing
39
(
2022
)
2
,
pp. 256-270
Persistent link: https://www.econbiz.de/10013352878
Saved in:
3
Influencer-driven loyalty : understanding the mediating role of customer
brand
engagement in the relationship between social media influencers and
brand
loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
4
Shame on you : when materialism leads to purchase intentions toward counterfeit products
Davidson, Alexander
;
Nepomuceno, Marcelo Vinhal
; …
- In:
Journal of business ethics : JOBE
155
(
2019
)
2
,
pp. 479-494
Persistent link: https://www.econbiz.de/10011998595
Saved in:
5
The role of intrinsic in-flight cues in relationship quality and behavioural intentions : segmentation in less mindful and mindful passengers
Loureiro, Sandra Maria Correia
;
Fialho, Ana Filipa
- In:
Journal of travel and tourism marketing
34
(
2017
)
7
,
pp. 948-962
Persistent link: https://www.econbiz.de/10011757748
Saved in:
6
Are other customer perceptions important at casino table games? : their impact on emotional responses and word-of-mouth by gender
Hwang, Jinsoo
;
Han, Heesup
- In:
Journal of travel and tourism marketing
34
(
2017
)
4/6
,
pp. 544-555
Persistent link: https://www.econbiz.de/10011729143
Saved in:
7
When materialists intend to resist consumption : the moderating role of self-control and long-term orientation
Nepomuceno, Marcelo Vinhal
;
Laroche, Michel
- In:
Journal of business ethics : JOBE
143
(
2017
)
3
,
pp. 467-483
Persistent link: https://www.econbiz.de/10011755187
Saved in:
8
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
9
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
10
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
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