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~accessRights:"restricted"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~person:"Diehl, Sandra"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Law, Chun Hung Roberts"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~source:"econis"
~subject:"Cognition"
~subject:"Customer satisfaction"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Werbung"
~subject:"brand personality"
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Cognition
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brand personality
Consumer behaviour
42
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12
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Diehl, Sandra
Handayani, Putu Wuri
Laroche, Michel
Law, Chun Hung Roberts
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Ko, Eunju
25
Han, Heesup
22
Mattila, Anna S.
22
Kim, Kyung Hoon
13
Valette-Florence, Pierre
13
Jang, Soocheong
12
Line, Nathaniel D.
12
Diamantopoulos, Adamantios
11
Dwivedi, Yogesh Kumar
11
Liu, Qing
11
Septianto, Felix
11
Balaji, M. S.
10
Bartikowski, Boris
10
Cleveland, Mark
10
Dens, Nathalie
10
Filieri, Raffaele
10
Lu, Lu
10
Wei, Wei
10
Wu, Luorong
10
Zhang, Lu
10
Choi, Jeonghye
9
Foroudi, Pantea
9
Hanks, Lydia
9
Jeong, EunHa
9
Richard, Marie-Odile
9
Seo, Yuri
9
Kim, Jong-Hyeong
8
Kim, Seongseop
8
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8
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8
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8
Wong, IpKin Anthony
8
Arslanagic-Kalajdzic, Maja
7
Bae, Joonheui
7
Chen, Qimei
7
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7
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7
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Cogent business & management
International journal of advertising : the quarterly review of marketing communications
International journal of hospitality management
Journal of business research : JBR
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
World review of entrepreneurship, management and sustainable development
Journal of retailing and consumer services
11
Journal of travel and tourism marketing
9
Journal of promotion management : innovations in planning and applied research
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
International journal of contemporary hospitality management
3
Journal of business ethics : JOBE
3
Journal of marketing
3
Journal of marketing communications
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Tourism management : research, policies, practice
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of consumer studies
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
International marketing review
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Marketing letters : a journal of research in marketing
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
SpringerLink / Bücher
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Electronic commerce research
1
Forschungsgruppe Konsum und Verhalten
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of advertising
1
Journal of communication management
1
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ECONIS (ZBW)
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1
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
2
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
Better together? : harnessing the power of
brand
placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
4
How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus
;
Liang, Sai
;
Law, Chun Hung Roberts
; …
- In:
International journal of hospitality management
77
(
2019
),
pp. 528-537
Persistent link: https://www.econbiz.de/10011988936
Saved in:
5
Evaluation of hotel
brand
competitiveness based on hotel features ratings
Xia, Haiyang
;
Vu, Huy Quan
;
Law, Chun Hung Roberts
;
Li, Gang
- In:
International journal of hospitality management
86
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012241517
Saved in:
6
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
Saved in:
7
Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark
;
Rojas-Méndez, José I.
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
Saved in:
8
Development of market Mavenism traits : antecedents and moderating effects of culture, gender, and personal beliefs
Kiani, Isar
;
Laroche, Michel
;
Paulin, Michèle
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1120-1129
Persistent link: https://www.econbiz.de/10011440238
Saved in:
9
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
10
Power of profile name in online sharing
Liu, Xianwei
;
Liu, Jianwei
;
Law, Chun Hung Roberts
; …
- In:
International journal of hospitality management
81
(
2019
),
pp. 30-33
Persistent link: https://www.econbiz.de/10012128312
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