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~accessRights:"restricted"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~person:"Castonguay, Jessica"
~person:"Chae, Heeju"
~person:"Ghaffar, Abdul"
~person:"Handayani, Putu Wuri"
~person:"Kim, Jong-Hyeong"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Miao, Li"
~person:"Pelsmacker, Patrick de"
~subject:"Customer satisfaction"
~subject:"Eating habit"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Markenimage"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
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Customer satisfaction
Eating habit
Internet marketing
Konsumentenverhalten
Markenartikel
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Online retailing
Retail trade
brand personality
Consumer behaviour
36
Brand management
12
Markenführung
12
Advertising effects
11
Werbewirkung
11
Advertising
9
Beziehungsmarketing
9
Relationship marketing
9
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Brand
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38
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38
Author
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Castonguay, Jessica
Chae, Heeju
Ghaffar, Abdul
Handayani, Putu Wuri
Kim, Jong-Hyeong
Laroche, Michel
Loureiro, Sandra Maria Correia
Miao, Li
Pelsmacker, Patrick de
Han, Heesup
22
Mattila, Anna S.
16
Jang, Soocheong
12
Line, Nathaniel D.
12
Ko, Eunju
11
Zhang, Lu
10
Hanks, Lydia
9
Jeong, EunHa
9
Law, Chun Hung Roberts
9
Lu, Lu
9
Wu, Luorong
9
Liu, Qing
8
Wei, Wei
8
Kim, Seongseop
7
Song, Hanqun
7
Bilgihan, Anil
6
Cho, Meehee
6
Chua, Bee-Lia
6
Dens, Nathalie
6
Hyun, Sunghyup Sean
6
Kim, Woo Gon
6
Li, Hengyun
6
Qu, Hailin
6
Rahman, Imran
6
Seo, Soobin
6
So, Kevin Kam Fung
6
Wang, Yao-Chin
6
Wong, IpKin Anthony
6
Yang, Jing
6
Ahn, Jiseon
5
Bang Nguyen Viet
5
Gao, Yixing
5
Gursoy, Dogan
5
Kim, Kyung Hoon
5
Lynn, Michael
5
Mirosa, Miranda
5
Reynolds, Dennis
5
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Cogent business & management
International journal of advertising : the quarterly review of marketing communications
International journal of hospitality management
Journal of electronic commerce research : JECR
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of promotion management : innovations in planning and applied research
World review of entrepreneurship, management and sustainable development
Journal of business research : JBR
17
Journal of retailing and consumer services
11
International journal of contemporary hospitality management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Journal of business ethics : JOBE
3
Journal of marketing communications
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of consumer studies
2
International journal of retail & distribution management
2
International marketing review
2
Journal of hospitality marketing & management
2
Journal of promotion management : JPM
2
Journal of revenue and pricing management
2
Journal of travel and tourism marketing
2
The journal of product & brand management
2
Tourism management : research, policies, practice
2
Baltic journal of management
1
Electronic commerce research
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of advertising
1
Journal of communication management
1
Journal of consumer marketing
1
Journal of global fashion marketing : JGfM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of vacation marketing
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
38
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1
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
2
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
3
Promoting
brand
relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
4
Analysing consumer-
brand
engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
5
How
brand
authenticity and consumer
brand
engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
6
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
7
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
8
Influencer-driven loyalty : understanding the mediating role of customer
brand
engagement in the relationship between social media influencers and
brand
loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
9
An exploration of health-consciousness and character weight as factors influencing adolescents' perceptions of a healthy food ad
Castonguay, Jessica
;
Bakir, Aysen
;
Blodgett, Jeffrey G.
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
5
,
pp. 242-255
Persistent link: https://www.econbiz.de/10013352832
Saved in:
10
The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011859210
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