Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of retailing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~person:"Richard, Marie-Odile"
~source:"econis"
~subject:"Cognition"
~subject:"Customer integration"
~subject:"Customer satisfaction"
~subject:"Emotion"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Product Placement"
~subject:"Werbung"
~subject:"brand personality"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 25 applied filters
Year of publication
From:
To:
Subject
All
Cognition
Customer integration
Customer satisfaction
Emotion
Konsumentenverhalten
Kundenzufriedenheit
Markenartikel
Mode
Online retailing
Product Placement
Werbung
brand personality
Consumer behaviour
10
Internet marketing
6
Online-Marketing
6
Online-Handel
4
Purchase intentions
3
Website
3
Atmospherics
2
Brand image
2
Confidence
2
Emotions
2
Ethnic group
2
Ethnische Gruppe
2
Kognition
2
Markenimage
2
Social Web
2
Social web
2
Trust
2
Vertrauen
2
Acculturation attitudes
1
Adjectives
1
Advertising
1
Advertising effects
1
Animated images
1
Arousal
1
Attitude certainty
1
Authenticity
1
Beziehungsmarketing
1
Bi-dimensional acculturation
1
Bilinguals
1
Brand
1
Brand management
1
Branding co-creation
1
Canada
1
Categorization
1
China
1
Coffee culture
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Language
All
English
11
Author
All
Richard, Marie-Odile
Septianto, Felix
30
Ko, Eunju
25
Dwivedi, Yogesh Kumar
20
Paul, Justin
20
Dhir, Amandeep
17
Prentice, Catherine
17
Thaichon, Park
17
Rana, Nripendra P.
15
Valette-Florence, Pierre
14
Jebarajakirthy, Charles
13
Kaur, Puneet
13
Kim, Kyung Hoon
13
Laroche, Michel
13
Park, Jungkun
13
Talwar, Shalini
13
Balaji, M. S.
12
Japutra, Arnold
12
Diamantopoulos, Adamantios
11
Grewal, Dhruv
11
Klaus, Philipp
11
Lombart, Cindy
11
Loureiro, Sandra Maria Correia
11
Northey, Gavin
11
Quach, Sara
11
Bartikowski, Boris
10
Cleveland, Mark
10
Dens, Nathalie
10
Gustafsson, Anders
10
Hollebeek, Linda D.
10
Pantano, Eleonora
10
Roggeveen, Anne L.
10
Filieri, Raffaele
9
Islam, Tahir
9
Ketron, Seth
9
Kukar-Kinney, Monika
9
Molinillo, Sebastian
9
Otterbring, Tobias
9
Pelsmacker, Patrick de
9
Phau, Ian
9
more ...
less ...
Published in...
All
Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
Journal of retailing
Marketing letters : a journal of research in marketing
World review of entrepreneurship, management and sustainable development
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Branding co-creation with members of online
brand
communities
Hajli, Nick
;
Mohana Shanmugam
;
Papagiannidis, Savvas
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 136-144
Persistent link: https://www.econbiz.de/10011620397
Saved in:
2
Modeling online consumer behavior : preeminence of emotions and moderating influences of need for cognition and optimal stimulation level
Richard, Marie-Odile
;
Chebat, Jean-Charles
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 541-553
Persistent link: https://www.econbiz.de/10011435967
Saved in:
3
Advanced modeling of online consumer behavior : the moderating roles of hedonism and culture
Richard, Marie-Odile
;
Habibi, Mohammad Reza
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1103-1119
Persistent link: https://www.econbiz.de/10011440229
Saved in:
4
A social commerce investigation of the role of trust in a social networking site on purchase intentions
Hajli, Nick
;
Sims, Julian
;
Hossein Zadeh, Arash
; …
- In:
Journal of business research : JBR
71
(
2017
),
pp. 133-141
Persistent link: https://www.econbiz.de/10011622532
Saved in:
5
The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers
Zhang, Chun
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
72
(
2017
),
pp. 127-135
Persistent link: https://www.econbiz.de/10011645533
Saved in:
6
Consumption of products from heritage and host cultures : the role of acculturation attitudes and behaviors
Kizgin, Hatice
;
Jamal, Ahmad
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
82
(
2018
),
pp. 320-329
Persistent link: https://www.econbiz.de/10011771903
Saved in:
7
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
8
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
9
More than a mere cup of coffee : when perceived luxuriousness triggers Chinese customers' perceptions of quality and self-congruity
Li, Rong
;
Laroche, Michel
;
Richard, Marie-Odile
;
Cui, Xinyu
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209484
Saved in:
10
An investigation into online atmospherics : the effect of animated images on emotions, cognition, and purchase intentions
Laroche, Michel
;
Li, Rong
;
Richard, Marie-Odile
;
Zhou, Mi
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013209595
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
