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The influence of sharing versus self-use on the preference for different types of promotional offers
Yu, Annie Pei-I; Chuang, Shih-Chieh; Cheng, Yin-Hui; … - In: Journal of retailing and consumer services 54 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012238338
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Consumer reactions to price discounts across online shopping experiences
Sheehan, Daniel; Hardesty, David M.; Ziegler, Alexander H. - In: Journal of retailing and consumer services 51 (2019), pp. 129-138
Persistent link: https://www.econbiz.de/10012115057
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Investigating discounting of discounts in an online context : the mediating effect of discount credibility and moderating effect of online daily deal promotions
Carlson, Jeffrey R.; Kukar-Kinney, Monika - In: Journal of retailing and consumer services 41 (2018), pp. 153-160
Persistent link: https://www.econbiz.de/10011808572
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The effect of specific discount pattern in terms of price promotions on perceived price attractiveness and purchase intention : an experimental research
BüyükdaÄŸ, Naci; Soysal, AyÅŸe Nur; Ki̇tapci, Olgun - In: Journal of retailing and consumer services 55 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012269008
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Everyday "low price" or everyday "value"? : the interactive effects of framing and construal level on consumer purchase intentions
Septianto, Felix; Lee, Michael SW.; Putra, Pragea Geldoffy - In: Journal of retailing and consumer services 58 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012431573
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Disproportionate redemption discounting : mental accounting of discounted credit
Cheng, Andong; Baskin, Ernest - In: Journal of business research : JBR 128 (2021), pp. 156-163
Persistent link: https://www.econbiz.de/10012494449
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Consumer reactance to promotional favors
Bertini, Marco; Aydinli, Aylin - In: Journal of retailing 96 (2020) 4, pp. 578-589
Persistent link: https://www.econbiz.de/10012495496
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The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan; Lobschat, Lara; Verhoef, Peter C.; Hong, Zhao - In: Journal of retailing 97 (2021) 3, pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
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How displaying price discounts can mitigate negative customer reactions to dynamic pricing
Keller, Alisa; Vogelsang, Mila; Totzek, Dirk - In: Journal of business research : JBR 148 (2022), pp. 277-291
Persistent link: https://www.econbiz.de/10013325480
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Hidden price promotions : could retailer price promotions backfire?
Li, Wenjing; Hardesty, David M.; Craig, Adam W.; Song, Lei - In: Journal of retailing and consumer services 64 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013209547