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Customer engagement behavior in individualistic and collectivistic markets
Roy, Sanjit; Balaji, M. S.; Soutar, Geoffrey N.; … - In: Journal of business research : JBR 86 (2018), pp. 281-290
Persistent link: https://www.econbiz.de/10011855333
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Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
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Are pharmaceutical ads affording consumers a greater say in their health care? : the evaluation and self-empowerment effects of different ad appeals in Brazil
Koinig, Isabell; Diehl, Sandra; Mueller, Barbara - In: International journal of advertising : the quarterly … 36 (2017) 6, pp. 945-974
Persistent link: https://www.econbiz.de/10011859158
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The relationship between service quality, satisfaction, trust, value, commitment and loyalty of Internet service providers' customers
Thaichon, Paramaporn; Quach, Sara - In: Journal of global scholars of marketing science : … 25 (2015) 4, pp. 295-313
Persistent link: https://www.econbiz.de/10011515067
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Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro
Loureiro, Sandra Maria Correia; Koo, Dong-Mo - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 208-213
Persistent link: https://www.econbiz.de/10011891457
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Customer engagement behaviors : the role of service convenience, fairness and quality
Roy, Sanjit; Shekhar, Vaibhav; Lassar, Walfried M.; … - In: Journal of retailing and consumer services 44 (2018), pp. 293-304
Persistent link: https://www.econbiz.de/10011904450
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Internet service providers' service quality and its effect on customer loyalty of different usage patterns
Quach, Sara; Thaichon, Paramaporn; Jebarajakirthy, Charles - In: Journal of retailing and consumer services 29 (2016), pp. 104-113
Persistent link: https://www.econbiz.de/10011442362
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Which consumers believe luxury must be expensive and why? : a cross-cultural comparison of motivations
Kapferer, Jean-Noël; Valette-Florence, Pierre - In: Journal of business research : JBR 132 (2021), pp. 301-313
Persistent link: https://www.econbiz.de/10012581682
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How escapism leads to behavioral intention in a virtual reality store with background music?
Loureiro, Sandra Maria Correia; Guerreiro, João Pedro … - In: Journal of business research : JBR 134 (2021), pp. 288-300
Persistent link: https://www.econbiz.de/10012643762
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Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny; Roy, Sanjit; Sharifah Faridah Syed Alwi; … - In: Journal of business research : JBR 116 (2020), pp. 734-744
Persistent link: https://www.econbiz.de/10012257676