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The effects of impression management on coupon redemption across cultures
Kim, Claire Heeryung; Yi, Youjae - In: Psychology & marketing 33 (2016) 7, pp. 573-583
Persistent link: https://www.econbiz.de/10011508457
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Cross-cultural perceptions of onshore guided tours : a qualitative approach based on eWOM
Buyova, Daniela; Sanz Blas, Silvia; Cervera-Taulet, Amparo - In: Psychology & marketing 33 (2016) 12, pp. 1054-1061
Persistent link: https://www.econbiz.de/10011627270
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To choose (not) to eat healthy : social norms, self-affirmation, and food choice
Ivanic, Aarti S. - In: Psychology & marketing 33 (2016) 8, pp. 595-607
Persistent link: https://www.econbiz.de/10011534712
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Determinants and effects of cultural context : a review, conceptual model, and propositions
Manrai, Lalita A.; Manrai, Ajay K.; Lascu, Dana; … - In: Journal of global marketing 32 (2019) 2, pp. 67-82
Persistent link: https://www.econbiz.de/10012201010
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Do consumers acculturated to global consumer culture buy more impulsively? : the moderating role of attitudes towards and beliefs about advertising
Czarnecka, Barbara; Schivinski, Bruno - In: Journal of global marketing 32 (2019) 4, pp. 219-238
Persistent link: https://www.econbiz.de/10012201029
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Culture and the star-power strategy : comparing American and Korean response to celebrity-endorsed advertising
Choi, Jin-A.; Lewis, Robert - In: Journal of global marketing 30 (2017) 1, pp. 3-11
Persistent link: https://www.econbiz.de/10011779365
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Who is the athlete endorser? : a cross-cultural exploration of advertising practitioners’ views
Desmarais, Fabrice - In: Journal of global marketing 30 (2017) 1, pp. 12-30
Persistent link: https://www.econbiz.de/10011779373
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New research on cross-cultural and cross-national comparisons in advertising and consumer behavior
Manrai, Ajay K. - In: Journal of global marketing 31 (2018) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10011963047
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Cultural meaning, advertising, and national culture : a four-country study
Czarnecka, Barbara; Brennan, Ross; Keles, Serap - In: Journal of global marketing 31 (2018) 1, pp. 4-17
Persistent link: https://www.econbiz.de/10011963049
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Cultural differences among young adult consumers in Hong Kong, Japan, and Korea
Bae, Young Han; Hough, Michelle; Jun, Jong Woo; Ju, Ilyoung - In: Journal of global marketing 31 (2018) 1, pp. 18-30
Persistent link: https://www.econbiz.de/10011963052