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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"European Sport management quarterly : ESMQ"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing and multicultural diversity"
~person:"Agovino, Massimiliano"
~person:"Cordes, Christian"
~person:"Gorton, Matthew"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Moschis, George P."
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Brand management"
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Italy"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Relationship marketing"
~subject:"Sponsoring"
~subject:"Viral marketing"
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Brand management
Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalization
Italy
Marktsegmentierung
Mode
Relationship marketing
Sponsoring
Viral marketing
Consumer behaviour
38
Konsumentenverhalten
38
Markenführung
7
Beziehungsmarketing
6
Cultural identity
6
Globalisierung
6
Kulturelle Identität
6
International marketing
5
Internationales Marketing
5
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4
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4
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Life course
4
Retail trade
4
Welt
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World
4
Acculturation
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Advertising effects
3
Brand image
3
Culture
3
Customer satisfaction
3
Global consumer culture
3
Kundenzufriedenheit
3
Markenimage
3
Market segmentation
3
National culture
3
Nationalkultur
3
Social integration
3
Soziale Integration
3
Sponsorship
3
Werbewirkung
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life course
3
Bibliometrics
2
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21
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Agovino, Massimiliano
Cordes, Christian
Gorton, Matthew
Laroche, Michel
Loureiro, Sandra Maria Correia
Moschis, George P.
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
18
Ko, Eunju
18
Cleveland, Mark
10
Diamantopoulos, Adamantios
9
Filieri, Raffaele
9
Kim, Kyung Hoon
9
Balaji, M. S.
8
Gupta, Suraksha
8
Grewal, Dhruv
7
Roy, Sanjit
7
Seo, Yuri
7
Valette-Florence, Pierre
7
Veloutsou, Cleopatra
7
Yu, Jongsik
7
Mandler, Timo
6
Phau, Ian
6
Teng, Lefa
6
Bartikowski, Boris
5
Christodoulides, George
5
Foroudi, Pantea
5
Gustafsson, Anders
5
Japutra, Arnold
5
Kunkel, Thilo
5
McLean, Graeme J.
5
Melewar, T. C.
5
Michel, Géraldine
5
Septianto, Felix
5
Wong, IpKin Anthony
5
Aiello, Gaetano
4
Bae, Joonheui
4
Behl, Abhishek
4
Chatzipanagiotou, Kalliopi
4
Chua, Bee-Lia
4
Davvetas, Vasileios
4
Dwivedi, Yogesh Kumar
4
Fastoso, Fernando
4
Guzman, Francisco
4
Hwang, Jinsoo
4
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Published in...
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
European Sport management quarterly : ESMQ
International marketing review
Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of travel and tourism marketing
Marketing and multicultural diversity
Journal of retailing and consumer services
8
Journal of promotion management : innovations in planning and applied research
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of the Academy of Marketing Science
3
International journal of hospitality management
2
International journal of retail & distribution management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Economia politica : journal of analytical and institutional economics
1
Electronic commerce research
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing accountability for marketing and non-marketing outcomes
1
The journal of brand management : an international journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
21
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1
Better together? : harnessing the power of
brand
placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
2
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on
brand
love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
3
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
Saved in:
4
Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark
;
Rojas-Méndez, José I.
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
Saved in:
5
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
6
The role of intrinsic in-flight cues in relationship quality and behavioural intentions : segmentation in less mindful and mindful passengers
Loureiro, Sandra Maria Correia
;
Fialho, Ana Filipa
- In:
Journal of travel and tourism marketing
34
(
2017
)
7
,
pp. 948-962
Persistent link: https://www.econbiz.de/10011757748
Saved in:
7
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
8
Customers' motivation to engage with luxury brands on social media
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
112
(
2020
),
pp. 223-235
Persistent link: https://www.econbiz.de/10012230580
Saved in:
9
The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers
Ou, Yi-Chun
;
Verhoef, Peter C.
- In:
Journal of business research : JBR
80
(
2017
),
pp. 106-115
Persistent link: https://www.econbiz.de/10011771450
Saved in:
10
Globalization, national identity, biculturalism and consumer behavior : a longitudinal study of Dutch consumers
Sobol, Kamila
;
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
82
(
2018
),
pp. 340-353
Persistent link: https://www.econbiz.de/10011771906
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