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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"European Sport management quarterly : ESMQ"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~isPartOf:"Journal of travel and tourism marketing"
~person:"Agovino, Massimiliano"
~person:"Cordes, Christian"
~person:"Gorton, Matthew"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Moschis, George P."
~person:"Pelsmacker, Patrick de"
~person:"Roggeveen, Anne L."
~person:"Verhoef, Peter C."
~subject:"Brand management"
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Italy"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Relationship marketing"
~subject:"Viral marketing"
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Brand management
Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalization
Italy
Marktsegmentierung
Mode
Relationship marketing
Viral marketing
Consumer behaviour
47
Konsumentenverhalten
47
Beziehungsmarketing
10
Einzelhandel
8
Retail trade
8
Markenführung
7
Cultural identity
6
Globalisierung
6
Kulturelle Identität
6
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5
Internationales Marketing
5
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4
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4
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4
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4
Life course
4
Store design
4
Welt
4
World
4
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3
Advertising effects
3
Brand image
3
Culture
3
Customer satisfaction
3
Dienstleistungsqualität
3
Global consumer culture
3
Internet marketing
3
Kundenbindungsprogramm
3
Kundenzufriedenheit
3
Loyalty program
3
Markenimage
3
Market segmentation
3
National culture
3
Nationalkultur
3
Online-Marketing
3
Sales promotion
3
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23
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Agovino, Massimiliano
Cordes, Christian
Gorton, Matthew
Laroche, Michel
Loureiro, Sandra Maria Correia
Moschis, George P.
Pelsmacker, Patrick de
Roggeveen, Anne L.
Verhoef, Peter C.
Han, Heesup
18
Ko, Eunju
18
Cleveland, Mark
10
Diamantopoulos, Adamantios
9
Filieri, Raffaele
9
Kim, Kyung Hoon
9
Balaji, M. S.
8
Gupta, Suraksha
8
Grewal, Dhruv
7
Roy, Sanjit
7
Seo, Yuri
7
Valette-Florence, Pierre
7
Veloutsou, Cleopatra
7
Yu, Jongsik
7
Mandler, Timo
6
Phau, Ian
6
Teng, Lefa
6
Bartikowski, Boris
5
Christodoulides, George
5
Foroudi, Pantea
5
Gustafsson, Anders
5
Japutra, Arnold
5
Kunkel, Thilo
5
McLean, Graeme J.
5
Melewar, T. C.
5
Michel, Géraldine
5
Septianto, Felix
5
Wong, IpKin Anthony
5
Aiello, Gaetano
4
Bae, Joonheui
4
Behl, Abhishek
4
Chatzipanagiotou, Kalliopi
4
Chua, Bee-Lia
4
Davvetas, Vasileios
4
Dwivedi, Yogesh Kumar
4
Fastoso, Fernando
4
Guzman, Francisco
4
Hwang, Jinsoo
4
Hyun, Sunghyup Sean
4
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
European Sport management quarterly : ESMQ
International marketing review
Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of travel and tourism marketing
Journal of retailing and consumer services
9
Journal of promotion management : innovations in planning and applied research
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of the Academy of Marketing Science
3
International journal of hospitality management
2
International journal of retail & distribution management
2
Journal of marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Economia politica : journal of analytical and institutional economics
1
Electronic commerce research
1
Handbook of research on customer engagement
1
International Marketing Review
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing accountability for marketing and non-marketing outcomes
1
Springer proceedings in business and economics
1
The journal of brand management : an international journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
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1
Better together? : harnessing the power of
brand
placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
2
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on
brand
love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
3
Roles of retailer tactics and customer-specific factors in shopper marketing : substantive, methodological, and conceptual issues
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Nordfält, Jens
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1009-1013
Persistent link: https://www.econbiz.de/10011440069
Saved in:
4
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
Saved in:
5
Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark
;
Rojas-Méndez, José I.
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
Saved in:
6
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
7
Forging meaningful consumer-
brand
relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
8
Customers' motivation to engage with luxury brands on social media
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
112
(
2020
),
pp. 223-235
Persistent link: https://www.econbiz.de/10012230580
Saved in:
9
Gerontographics and consumer behavior in later life : insights from the life course paradigm
Moschis, George P.
;
Mathur, Anil
;
Thuckavadee …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
1
,
pp. 18-33
Persistent link: https://www.econbiz.de/10012257921
Saved in:
10
The DAST framework for retail atmospherics : the impact of in- and out-of-store retail journey touchpoints on the customer experience
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Schweiger, Elisa B.
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 128-137
Persistent link: https://www.econbiz.de/10012295813
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