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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"European Sport management quarterly : ESMQ"
~isPartOf:"International marketing review"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Journal of travel and tourism marketing"
~person:"Agovino, Massimiliano"
~person:"Cordes, Christian"
~person:"Gorton, Matthew"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Moschis, George P."
~person:"Pelsmacker, Patrick de"
~person:"Roggeveen, Anne L."
~person:"Verhoef, Peter C."
~subject:"Brand management"
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Italy"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Relationship marketing"
~subject:"Viral marketing"
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Brand management
Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalization
Italy
Marktsegmentierung
Mode
Relationship marketing
Viral marketing
Consumer behaviour
27
Konsumentenverhalten
27
Beziehungsmarketing
9
Einzelhandel
4
Lebensverlauf
4
Life course
4
Retail trade
4
Brand image
3
Customer satisfaction
3
Dienstleistungsqualität
3
Kundenbindungsprogramm
3
Kundenzufriedenheit
3
Ladengestaltung
3
Loyalty program
3
Markenimage
3
Market segmentation
3
Sales promotion
3
Service quality
3
Store design
3
Verkaufsförderung
3
life course
3
Atmospherics
2
Bibliometrics
2
Bibliometrie
2
Bio-Lebensmittel
2
Consumer behavior
2
Customer engagement
2
Customer integration
2
Globalisierung
2
International marketing
2
Internationales Marketing
2
Italien
2
Kundenintegration
2
Marketing management
2
Marketingmanagement
2
Organic food
2
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16
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Agovino, Massimiliano
Cordes, Christian
Gorton, Matthew
Laroche, Michel
Loureiro, Sandra Maria Correia
Moschis, George P.
Pelsmacker, Patrick de
Roggeveen, Anne L.
Verhoef, Peter C.
Han, Heesup
18
Grewal, Dhruv
7
Kumar, V.
7
Yu, Jongsik
7
Ko, Eunju
6
Kunkel, Thilo
5
Chua, Bee-Lia
4
Gustafsson, Anders
4
Hwang, Jinsoo
4
Hyun, Sunghyup Sean
4
Kim, Wansoo
4
Ruyter, Ko de
4
Wong, IpKin Anthony
4
Ahn, Jiseon
3
Back, Ki-Joon
3
Bolton, Ruth N.
3
Calantone, Roger J.
3
Cleveland, Mark
3
Ghaffar, Abdul
3
He, Jiaxun
3
Heinberg, Martin
3
Islam, Tahir
3
Kim, Insin
3
Kim, Kyung Hoon
3
Mahr, Dominik
3
Noble, Stephanie M.
3
Nordfält, Jens
3
Rather, Raouf Ahmad
3
Reinartz, Werner J.
3
Tarasi, Crina O.
3
Venkatesan, Rajkumar
3
Wang, Cheng Lu
3
Witell, Lars
3
Zhang, Jonathan Z.
3
Zhang, Yufei
3
Babin, Barry J.
2
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
European Sport management quarterly : ESMQ
International marketing review
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of the Academy of Marketing Science
Journal of travel and tourism marketing
Journal of business research : JBR
10
Journal of retailing and consumer services
9
Journal of promotion management : innovations in planning and applied research
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
International journal of hospitality management
2
International journal of retail & distribution management
2
Journal of marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Economia politica : journal of analytical and institutional economics
1
Electronic commerce research
1
Handbook of research on customer engagement
1
International Marketing Review
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing accountability for marketing and non-marketing outcomes
1
Springer proceedings in business and economics
1
The journal of brand management : an international journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
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1
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
2
Forging meaningful consumer-
brand
relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
3
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
4
Gerontographics and consumer behavior in later life : insights from the life course paradigm
Moschis, George P.
;
Mathur, Anil
;
Thuckavadee …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
1
,
pp. 18-33
Persistent link: https://www.econbiz.de/10012257921
Saved in:
5
The DAST framework for retail atmospherics : the impact of in- and out-of-store retail journey touchpoints on the customer experience
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Schweiger, Elisa B.
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 128-137
Persistent link: https://www.econbiz.de/10012295813
Saved in:
6
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
7
The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid
;
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Ecological economics : the transdisciplinary journal of …
151
(
2018
),
pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
Saved in:
8
Good taste tastes good. Cultural capital as a determinant of organic food purchase by Italian consumers : evidence and policy implications
Agovino, Massimiliano
;
Crociata, Alessandro
;
Quaglione, …
- In:
Ecological economics : the transdisciplinary journal of …
141
(
2017
),
pp. 66-75
Persistent link: https://www.econbiz.de/10011877832
Saved in:
9
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
Saved in:
10
The effects of neighbour influence and cultural consumption on separate waste collection : theoretical framework and empirical investigation
Agovino, Massimiliano
;
Cerciello, Massimiliano
; …
- In:
Ecological economics : the transdisciplinary journal of …
166
(
2019
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012195209
Saved in:
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