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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"European Sport management quarterly : ESMQ"
~isPartOf:"International marketing review"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing and multicultural diversity"
~person:"Agovino, Massimiliano"
~person:"Cordes, Christian"
~person:"Gorton, Matthew"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Moschis, George P."
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Beziehungsmarketing"
~subject:"Brand management"
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Italy"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Relationship marketing"
~subject:"Sponsoring"
~subject:"Viral marketing"
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Beziehungsmarketing
Brand management
Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalization
Italy
Marktsegmentierung
Mode
Relationship marketing
Sponsoring
Viral marketing
Consumer behaviour
20
Konsumentenverhalten
20
Lebensverlauf
4
Life course
4
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3
life course
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Bibliometrics
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2
Brand image
2
Consumer behavior
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Einzelhandel
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Globalisierung
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International marketing
2
Internationales Marketing
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Italien
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Markenimage
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Organic food
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Sales promotion
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Sportmarketing
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Sports marketing
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Sweden
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2
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Agovino, Massimiliano
Cordes, Christian
Gorton, Matthew
Laroche, Michel
Loureiro, Sandra Maria Correia
Moschis, George P.
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
18
Yu, Jongsik
7
Ko, Eunju
6
Grewal, Dhruv
5
Kunkel, Thilo
5
Chua, Bee-Lia
4
Hwang, Jinsoo
4
Hyun, Sunghyup Sean
4
Kim, Wansoo
4
Wong, IpKin Anthony
4
Ahn, Jiseon
3
Back, Ki-Joon
3
Cleveland, Mark
3
Ghaffar, Abdul
3
Gustafsson, Anders
3
He, Jiaxun
3
Islam, Tahir
3
Kim, Insin
3
Kim, Kyung Hoon
3
Noble, Stephanie M.
3
Nordfält, Jens
3
Rather, Raouf Ahmad
3
Roggeveen, Anne L.
3
Wang, Cheng Lu
3
Anagnostopoulos, Christos
2
Angell, Robert J.
2
Bae, Joonheui
2
Barbarossa, Camilla
2
Belk, Russell W.
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Biscaia, Rui
2
Bolton, Ruth N.
2
Bottomley, Paul
2
Brečić, Ružica
2
Calantone, Roger J.
2
Chun, Eunha
2
Chung, Hwan
2
Doyle, Jason
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
European Sport management quarterly : ESMQ
International marketing review
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of travel and tourism marketing
Marketing and multicultural diversity
Journal of business research : JBR
9
Journal of retailing and consumer services
8
Journal of promotion management : innovations in planning and applied research
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of the Academy of Marketing Science
3
International journal of hospitality management
2
International journal of retail & distribution management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Economia politica : journal of analytical and institutional economics
1
Electronic commerce research
1
International Marketing Review
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing accountability for marketing and non-marketing outcomes
1
The journal of brand management : an international journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
12
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1
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
2
Configuring perceived fit to mitigate consumer animosity in the context of cross-border sport sponsorships
Angell, Robert J.
;
Bottomley, Paul
;
Brečić, Ružica
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 605-624
Persistent link: https://www.econbiz.de/10012623297
Saved in:
3
Gerontographics and consumer behavior in later life : insights from the life course paradigm
Moschis, George P.
;
Mathur, Anil
;
Thuckavadee …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
1
,
pp. 18-33
Persistent link: https://www.econbiz.de/10012257921
Saved in:
4
Understanding fans' responses to the sponsor of a rival team
Angell, Robert J.
;
Gorton, Matthew
;
Bottomley, Paul
; …
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
2
,
pp. 190-213
Persistent link: https://www.econbiz.de/10011570965
Saved in:
5
The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid
;
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Ecological economics : the transdisciplinary journal of …
151
(
2018
),
pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
Saved in:
6
Good taste tastes good. Cultural capital as a determinant of organic food purchase by Italian consumers : evidence and policy implications
Agovino, Massimiliano
;
Crociata, Alessandro
;
Quaglione, …
- In:
Ecological economics : the transdisciplinary journal of …
141
(
2017
),
pp. 66-75
Persistent link: https://www.econbiz.de/10011877832
Saved in:
7
The effects of neighbour influence and cultural consumption on separate waste collection : theoretical framework and empirical investigation
Agovino, Massimiliano
;
Cerciello, Massimiliano
; …
- In:
Ecological economics : the transdisciplinary journal of …
166
(
2019
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012195209
Saved in:
8
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
9
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
10
The role of intrinsic in-flight cues in relationship quality and behavioural intentions : segmentation in less mindful and mindful passengers
Loureiro, Sandra Maria Correia
;
Fialho, Ana Filipa
- In:
Journal of travel and tourism marketing
34
(
2017
)
7
,
pp. 948-962
Persistent link: https://www.econbiz.de/10011757748
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