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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of consumer studies"
~isPartOf:"International marketing review"
~isPartOf:"Marketing and multicultural diversity"
~person:"Cordes, Christian"
~person:"Ge, Jiaye"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Electric car adoption"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Electric car adoption
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
8
Brand image
3
Brand management
3
Globalisierung
3
Globalization
3
Markenführung
3
Markenimage
3
Brand
2
International marketing
2
Internationales Marketing
2
Markenartikel
2
Perceived brand globalness
2
Acculturation
1
Automotive industry
1
Bibliometrics
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Bibliometrie
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Brand transgression
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Buffering effect
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Conjoint analysis
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Consumer ethnocentrism
1
Cultural identity
1
Cultural tightness and looseness
1
Early Adoption Target Markets
1
Eco-Friendly Functional Food
1
Ecological care
1
Einzelhandel
1
Electric power industry
1
Electric vehicle
1
Elektrizitätswirtschaft
1
Elektrofahrzeug
1
Emotion
1
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1
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8
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Cordes, Christian
Ge, Jiaye
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Paul, Justin
5
Hoffmann, Stefan
4
Wang, Cheng Lu
4
Christodoulides, George
3
D'Souza, Clare M.
3
He, Jiaxun
3
Li, Tongzhe
3
Magnusson, Peter
3
Mai, Robert
3
Messer, Kent D.
3
Sirieix, Lucie
3
Agovino, Massimiliano
2
Aiking, Harry
2
Aitken, Robert
2
Aparicio-Valverde, Mireia
2
Arli, Denni
2
Arruda Filho, Emílio José Montero
2
Asche, Frank
2
Balderjahn, Ingo
2
Barbarossa, Camilla
2
Belk, Russell W.
2
Binder, Martin
2
Blankenberg, Ann-Kathrin
2
Boer, Johannes de
2
Bohm, Ingela
2
Bronnmann, Julia
2
Brooks, Jeremy S.
2
Bröring, Stefanie
2
Caputo, Vincenzina
2
Castiglione, Concetta
2
Cleveland, Mark
2
Cui, Annie Peng
2
Datta, Biplab
2
De Klerk, Helena M.
2
Dens, Nathalie
2
Diallo, Mbaye Fall
2
Donoghue, Suné
2
Ertz, Myriam
2
Felix, Reto
2
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of consumer studies
International marketing review
Marketing and multicultural diversity
Journal of business research : JBR
16
Journal of retailing and consumer services
11
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of business ethics : JOBE
3
Journal of marketing
3
Journal of marketing communications
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Electronic commerce research
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Marketing accountability for marketing and non-marketing outcomes
1
Psychology & marketing
1
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ECONIS (ZBW)
8
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8
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date (oldest first)
1
How does cultural tightness-looseness affect attitudes toward a local vs foreign
brand
transgression?
Ge, Jiaye
;
Jo, Myung-Soo
;
Sarigollu, Emine
- In:
International marketing review
40
(
2023
)
6
,
pp. 1456-1479
Persistent link: https://www.econbiz.de/10014470391
Saved in:
2
The dual impetus for perceived
brand
globalness and
brand
competence in a rapidly changing environment : the role of
Brand
-Nation Connection
He, Jiaxun
;
Ge, Jiaye
- In:
International marketing review
40
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10014227446
Saved in:
3
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
4
The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid
;
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Ecological economics : the transdisciplinary journal of …
151
(
2018
),
pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
Saved in:
5
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
6
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
7
Theory generation from literature reviews : a methodological guidance
Tsiotsou, Rodoula H.
;
Koles, Bernadett
;
Paul, Justin
; …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1505-1516
Persistent link: https://www.econbiz.de/10013411934
Saved in:
8
How augmented reality media richness influences consumer behaviour
Amorim, Inês Pessoa de
;
Guerreiro, João Pedro Silva …
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2351-2366
Persistent link: https://www.econbiz.de/10013412497
Saved in:
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