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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of hospitality management"
~isPartOf:"International marketing review"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing and multicultural diversity"
~person:"Adam, Issahaku"
~person:"Agovino, Massimiliano"
~person:"Back, Ki-Joon"
~person:"Cordes, Christian"
~person:"Kim, Kyung Hoon"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Moschis, George P."
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~person:"Wong, IpKin Anthony"
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Viral marketing"
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Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalization
Konsumentenverhalten
Mode
Viral marketing
Consumer behaviour
43
Beziehungsmarketing
18
Relationship marketing
18
Customer satisfaction
15
Kundenzufriedenheit
15
Brand management
12
Markenführung
12
Dienstleistungsqualität
8
Service quality
8
Holiday behaviour
6
Urlaubsverhalten
6
Emotion
5
Motivation
5
Personality psychology
5
Persönlichkeitspsychologie
5
Brand image
4
Einzelhandel
4
Gastronomie
4
Lebensverlauf
4
Life course
4
Markenimage
4
Restaurant industry
4
Retail trade
4
experience
4
Brand
3
Customer integration
3
Customer value
3
Experiment
3
Food
3
Internet marketing
3
Kundenbindungsprogramm
3
Kundenintegration
3
Kundenwert
3
Loyalty program
3
Markenartikel
3
Market segmentation
3
Marketing management
3
Marketingmanagement
3
Marktsegmentierung
3
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43
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43
Author
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Adam, Issahaku
Agovino, Massimiliano
Back, Ki-Joon
Cordes, Christian
Kim, Kyung Hoon
Laroche, Michel
Loureiro, Sandra Maria Correia
Moschis, George P.
Pelsmacker, Patrick de
Verhoef, Peter C.
Wong, IpKin Anthony
Han, Heesup
52
Mattila, Anna S.
17
Law, Chun Hung Roberts
16
Hwang, Jinsoo
14
Hyun, Sunghyup Sean
14
Kim, Seongseop
13
Line, Nathaniel D.
13
Jang, Soocheong
12
Kim, Jinkyung Jenny
12
Chua, Bee-Lia
11
Yu, Jongsik
11
Hanks, Lydia
10
Wu, Luorong
10
Zhang, Lu
10
Jeong, EunHa
9
Li, Hengyun
9
Liu, Qing
9
Lu, Lu
9
Ahn, Jiseon
8
Kim, Jong-Hyeong
8
Kim, Wansoo
8
Ko, Eunju
8
Qu, Hailin
8
Wei, Wei
8
Grewal, Dhruv
7
Gursoy, Dogan
7
Kim, Insin
7
Koo, Chulmo
7
So, Kevin Kam Fung
7
Song, Hanqun
7
Al-Ansi, Amr
6
Bilgihan, Anil
6
Cho, Meehee
6
Gao, Yixing
6
Jeong, Miyoung
6
Kim, Woo Gon
6
Lee, Jin-soo
6
Lee, Sanghyeop
6
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of hospitality management
International marketing review
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of travel and tourism marketing
Marketing and multicultural diversity
Journal of business research : JBR
26
Journal of retailing and consumer services
11
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of business ethics : JOBE
3
Journal of marketing
3
Journal of marketing communications
3
Journal of the Academy of Marketing Science
3
The Cornell hospitality quarterly
3
Economia politica : journal of analytical and institutional economics
2
International journal of advertising : the review of marketing communications
2
International journal of consumer studies
2
International journal of contemporary hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Journal of vacation marketing
2
Marketing letters : a journal of research in marketing
2
Springer eBook Collection
2
The journal of product & brand management
2
The service industries journal
2
Tourism management : research, policies, practice
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Applied economics
1
Asia Pacific journal of marketing and logistics
1
Baltic journal of management
1
Economics of innovation and new technology
1
Electronic commerce research
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
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ECONIS (ZBW)
43
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1
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
2
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
3
Brand
experiential value for creating integrated resort customers' co-creation behavior
Ahn, Jiseon
;
Lee, Choong-Ki
;
Back, Ki-Joon
;
Schmitt, Achim
- In:
International journal of hospitality management
81
(
2019
),
pp. 104-112
Persistent link: https://www.econbiz.de/10012128325
Saved in:
4
Antecedents and consequences of customer
brand
engagement in integrated resorts
Ahn, Jiseon
;
Back, Ki-Joon
- In:
International journal of hospitality management
75
(
2018
),
pp. 144-152
Persistent link: https://www.econbiz.de/10011944979
Saved in:
5
Influence of
brand
relationship on customer attitude toward integrated resort brands : a cognitive, affective, and conative perspective
Ahn, Jiseon
;
Back, Ki-Joon
- In:
Journal of travel and tourism marketing
35
(
2018
)
4
,
pp. 449-460
Persistent link: https://www.econbiz.de/10011917922
Saved in:
6
Linking travel motivation and loyalty in sporting events : the mediating roles of event involvement and experience, and the moderating role of spectator type
Wong, IpKin Anthony
;
Tang, Sio Lai Wendy
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 63-84
Persistent link: https://www.econbiz.de/10011484653
Saved in:
7
A multilevel investigation of the role of retail stores in cross-border shopping
Wong, IpKin Anthony
;
Lam, Iok Keng Veronica
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 837-853
Persistent link: https://www.econbiz.de/10011517477
Saved in:
8
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
9
Embracing or fighting the urge : a multilevel investigation on casino service, branding and impulsive gambling
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
56
(
2016
),
pp. 109-118
Persistent link: https://www.econbiz.de/10011521730
Saved in:
10
Micro-celebrity restaurant manifesto : the roles of innovation competency, foodstagramming, identity-signaling, and food personality traits
Huang, GuoQiong Ivanka
;
Liu, JunYou Andy
;
Wong, IpKin …
- In:
International journal of hospitality management
97
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012820039
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