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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of hospitality management"
~isPartOf:"International marketing review"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Electric car adoption
Global and local consumer culture positioning
Globalization
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
721
Gastronomie
177
Restaurant industry
177
Dienstleistungsqualität
146
Service quality
146
Customer satisfaction
144
Kundenzufriedenheit
144
Hotel industry
140
Hotellerie
140
Beziehungsmarketing
130
Relationship marketing
130
Brand management
105
Markenführung
105
Brand image
89
Markenimage
89
Emotion
67
Virales Marketing
54
Food
52
Lebensmittel
50
Experiment
48
Internet marketing
47
Online-Marketing
47
Coronavirus
46
Brand
44
Environmental consciousness
44
Umweltbewusstsein
44
Willingness to pay
44
Zahlungsbereitschaftsanalyse
44
Markenartikel
41
Luxury goods
38
Luxusgüter
38
Online retailing
38
Online-Handel
38
Satisfaction
37
International marketing
35
Internationales Marketing
34
Confidence
33
Vertrauen
33
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Article
722
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1
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Article in journal
722
Aufsatz in Zeitschrift
722
Aufsatzsammlung
1
Language
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English
723
Author
All
Han, Heesup
22
Mattila, Anna S.
16
Line, Nathaniel D.
12
Jang, Soocheong
11
Zhang, Lu
10
Hanks, Lydia
9
Jeong, EunHa
9
Lu, Lu
9
Wu, Luorong
9
Kim, Jong-Hyeong
8
Law, Chun Hung Roberts
8
Liu, Qing
8
Wei, Wei
8
Kim, Seongseop
7
Song, Hanqun
7
Bilgihan, Anil
6
Cho, Meehee
6
Chua, Bee-Lia
6
Hyun, Sunghyup Sean
6
Kim, Woo Gon
6
Li, Hengyun
6
Qu, Hailin
6
Rahman, Imran
6
So, Kevin Kam Fung
6
Wang, Yao-Chin
6
Wong, IpKin Anthony
6
Ahn, Jiseon
5
Gao, Yixing
5
Gursoy, Dogan
5
Lynn, Michael
5
Reynolds, Dennis
5
Seo, Soobin
5
Youn, Hyewon
5
Al-Ansi, Amr
4
Ali, Faizan
4
Cai, Ruiying
4
Dhir, Amandeep
4
DiPietro, Robin B.
4
Fan, Alei
4
Filimonau, Viachaslau
4
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Published in...
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of hospitality management
International marketing review
Journal of retailing and consumer services
1,541
Journal of business research : JBR
1,471
International journal of consumer studies
323
SpringerLink / Bücher
296
Asia Pacific journal of marketing and logistics
280
Psychology & marketing
251
The journal of product & brand management
231
Technological forecasting & social change : an international journal
229
Tourism management : research, policies, practice
221
Management science : journal of the Institute for Operations Research and the Management Sciences
218
Journal of marketing communications
215
Journal of travel and tourism marketing
215
Journal of Islamic marketing
195
Journal of international consumer marketing
195
The journal of brand management : an international journal
193
International journal of advertising : the review of marketing communications
192
International journal of contemporary hospitality management
192
Working paper / National Bureau of Economic Research, Inc.
191
Journal of retailing
180
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
179
Journal of fashion marketing and management
170
Journal of hospitality marketing & management
168
Discussion paper / Centre for Economic Policy Research
167
Journal of marketing management : JMM ; journal of the Academy of Marketing
161
Journal of promotion management : innovations in planning and applied research
161
The international review of retail, distribution and consumer research
159
Journal of the Academy of Marketing Science
151
Journal of strategic marketing
149
Marketing intelligence & planning
148
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
145
Food policy : economics planning and politics of food and agriculture
143
The journal of services marketing
142
Discussion papers / CEPR
140
Marketing letters : a journal of research in marketing
139
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
138
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
133
Journal of internet commerce
131
Journal of marketing
131
Tourism management perspectives : TMP
125
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All
ECONIS (ZBW)
723
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1
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723
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1
Country of origin effects on
brand
image,
brand
evaluation, and purchase intention : a closer look at Seoul, New York, and Paris
fashion
collection
Kim, Namhoon
;
Chun, Eunha
;
Ko, Eunju
- In:
International marketing review
34
(
2017
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011674203
Saved in:
2
Negative and positive contamination in secondhand
fashion
consumption : does culture matter?
Kim, Naeun
;
Jin, Byoungho
;
Kim, Terry Haekyung
- In:
International marketing review
40
(
2023
)
6
,
pp. 1509-1530
Persistent link: https://www.econbiz.de/10014470396
Saved in:
3
Luxury
fashion
retailers' localised marketing strategies in practice : evidence from China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International marketing review
39
(
2022
)
2
,
pp. 352-370
Persistent link: https://www.econbiz.de/10013396200
Saved in:
4
Influence of
brand
signature,
brand
awareness,
brand
attitude,
brand
reputation on hotel industry’s
brand
performance
Foroudi, Pantea
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 271-285
Persistent link: https://www.econbiz.de/10011982005
Saved in:
5
Brand
experiential value for creating integrated resort customers' co-creation behavior
Ahn, Jiseon
;
Lee, Choong-Ki
;
Back, Ki-Joon
;
Schmitt, Achim
- In:
International journal of hospitality management
81
(
2019
),
pp. 104-112
Persistent link: https://www.econbiz.de/10012128325
Saved in:
6
Do luxury brands successfully entice consumers? : the role of bandwagon effect
Shaikh, Shayan
;
Malik, Aneela
;
Akram, M. S.
; …
- In:
International marketing review
34
(
2017
)
4
,
pp. 498-513
Persistent link: https://www.econbiz.de/10011760567
Saved in:
7
Outbreaks of animosity against the West in China : effects on local
brand
consumption
Heinberg, Martin
- In:
International marketing review
34
(
2017
)
4
,
pp. 514-535
Persistent link: https://www.econbiz.de/10011760568
Saved in:
8
How previous positive experiences with store brands affect purchase intention in emerging countries : a comparison between Brazil and Colombia
Diallo, Mbaye Fall
;
Ribamar Siqueira, Jose <Jr.>
- In:
International marketing review
34
(
2017
)
4
,
pp. 536-558
Persistent link: https://www.econbiz.de/10011760569
Saved in:
9
The
brand
origin meaning transfer model (BOMT) : an integrative theoretical model
D'Antone, Simona
;
Merunka, Dwight
- In:
International marketing review
32
(
2015
)
6
,
pp. 713-731
Persistent link: https://www.econbiz.de/10011517602
Saved in:
10
The impact of
brand
gender on
brand
equity : findings from a large-scale cross-cultural study in ten countries
Lieven, Theo
;
Hildebrand, Christian
- In:
International marketing review
33
(
2016
)
2
,
pp. 178-195
Persistent link: https://www.econbiz.de/10011518461
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