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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing and multicultural diversity"
~person:"Agovino, Massimiliano"
~person:"Belk, Russell W."
~person:"Cordes, Christian"
~person:"Dwivedi, Yogesh Kumar"
~person:"Foroudi, Pantea"
~person:"Hoffmann, Stefan"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Moschis, George P."
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Brand management"
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Brand management
Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalization
Konsumentenverhalten
Kundenzufriedenheit
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
55
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14
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10
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10
Brand
7
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57
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Agovino, Massimiliano
Belk, Russell W.
Cordes, Christian
Dwivedi, Yogesh Kumar
Foroudi, Pantea
Hoffmann, Stefan
Laroche, Michel
Loureiro, Sandra Maria Correia
Moschis, George P.
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
30
Ko, Eunju
22
Valette-Florence, Pierre
14
Kim, Kyung Hoon
13
Cleveland, Mark
12
Diamantopoulos, Adamantios
12
Septianto, Felix
12
Grewal, Dhruv
11
Balaji, M. S.
10
Bartikowski, Boris
10
Hwang, Jinsoo
10
Seo, Yuri
10
Filieri, Raffaele
9
Paul, Justin
9
Richard, Marie-Odile
9
Roggeveen, Anne L.
9
Shukla, Paurav
9
Choi, Jeonghye
8
Christodoulides, George
8
Gupta, Suraksha
8
Hyun, Sunghyup Sean
8
Kim, Jinkyung Jenny
8
Law, Chun Hung Roberts
8
Nordfält, Jens
8
Veloutsou, Cleopatra
8
Wang, Cheng Lu
8
Wong, IpKin Anthony
8
Arslanagic-Kalajdzic, Maja
7
Bae, Joonheui
7
Behl, Abhishek
7
Gustafsson, Anders
7
Guzman, Francisco
7
Jha, Subhash
7
Kim, Insin
7
Kim, Seongseop
7
Kukar-Kinney, Monika
7
Liu, Martin J.
7
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of internet marketing and advertising : IJIMA
International marketing review
Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of travel and tourism marketing
Marketing and multicultural diversity
Journal of retailing and consumer services
22
Research in consumer behavior
10
Journal of promotion management : innovations in planning and applied research
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
European journal of marketing : EJM
6
International journal of advertising : the quarterly review of marketing communications
6
The marketing review
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
SpringerLink / Bücher
5
Emerald insight
4
International journal of hospitality management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business ethics : JOBE
4
Journal of the Academy of Marketing Science
4
Technological forecasting & social change : an international journal
4
Information systems management
3
International journal of consumer studies
3
International journal of retail & distribution management
3
Journal of marketing
3
Journal of marketing communications
3
Marketing theory
3
The journal of product & brand management
3
Business & society
2
Corporate reputation review
2
Economia politica : journal of analytical and institutional economics
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of bank marketing
2
Journal of consumer behaviour
2
Journal of interactive marketing
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Lehrbuch
2
Marketing letters : a journal of research in marketing
2
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ECONIS (ZBW)
57
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1
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
2
Better together? : harnessing the power of
brand
placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
3
Perceptional components of
brand
equity : configuring the Symmetrical and Asymmetrical Paths to
brand
loyalty and
brand
purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
4
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
5
The local
brand
representative in reseller networks
Gupta, Suraksha
;
Ozdemir, Sena
;
Czinkota, Michael R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5712-5723
Persistent link: https://www.econbiz.de/10011597467
Saved in:
6
Brand
logos versus
brand
names : a comparison of the memory effects of textual and pictorial
brand
elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
7
The impact of
brand
value on
brand
competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
8
Marketing innovation : a consequence of competitivenesse
Gupta, Suraksha
;
Malhotra, Naresh K.
;
Czinkota, Michael R.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5671-5681
Persistent link: https://www.econbiz.de/10011597448
Saved in:
9
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
Saved in:
10
Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark
;
Rojas-Méndez, José I.
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
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