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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing and multicultural diversity"
~person:"Agovino, Massimiliano"
~person:"Belk, Russell W."
~person:"Cordes, Christian"
~person:"Dwivedi, Yogesh Kumar"
~person:"Hoffmann, Stefan"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Moschis, George P."
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Brand management"
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Brand management
Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalization
Konsumentenverhalten
Kundenzufriedenheit
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
51
Markenführung
10
Brand image
7
Cultural identity
7
Kulturelle Identität
7
Markenimage
7
Advertising effects
6
Globalisierung
6
International marketing
6
Internationales Marketing
6
Internet marketing
6
Online-Marketing
6
Werbewirkung
6
Einzelhandel
5
Lebensverlauf
5
Life course
5
Retail trade
5
Welt
5
World
5
Culture
4
Customer satisfaction
4
Ethnic group
4
Ethnische Gruppe
4
Online retailing
4
Online-Handel
4
Acculturation
3
Advertising
3
Beziehungsmarketing
3
Bibliometrics
3
Bibliometrie
3
Brand
3
Cognition
3
Confidence
3
Emotion
3
Global consumer culture
3
Kognition
3
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51
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Agovino, Massimiliano
Belk, Russell W.
Cordes, Christian
Dwivedi, Yogesh Kumar
Hoffmann, Stefan
Laroche, Michel
Loureiro, Sandra Maria Correia
Moschis, George P.
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
30
Ko, Eunju
22
Kim, Kyung Hoon
13
Valette-Florence, Pierre
13
Cleveland, Mark
12
Diamantopoulos, Adamantios
12
Grewal, Dhruv
11
Septianto, Felix
11
Balaji, M. S.
10
Bartikowski, Boris
10
Hwang, Jinsoo
10
Seo, Yuri
10
Richard, Marie-Odile
9
Roggeveen, Anne L.
9
Shukla, Paurav
9
Choi, Jeonghye
8
Christodoulides, George
8
Filieri, Raffaele
8
Gupta, Suraksha
8
Hyun, Sunghyup Sean
8
Kim, Jinkyung Jenny
8
Law, Chun Hung Roberts
8
Nordfält, Jens
8
Paul, Justin
8
Veloutsou, Cleopatra
8
Wong, IpKin Anthony
8
Arslanagic-Kalajdzic, Maja
7
Bae, Joonheui
7
Behl, Abhishek
7
Foroudi, Pantea
7
Gustafsson, Anders
7
Jha, Subhash
7
Kim, Insin
7
Kim, Seongseop
7
Kukar-Kinney, Monika
7
Liu, Martin J.
7
Mattila, Anna S.
7
McLean, Graeme J.
7
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of internet marketing and advertising : IJIMA
International marketing review
Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of travel and tourism marketing
Marketing and multicultural diversity
Journal of retailing and consumer services
22
Research in consumer behavior
10
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
The marketing review
6
European journal of marketing : EJM
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
SpringerLink / Bücher
5
Emerald insight
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business ethics : JOBE
4
Journal of the Academy of Marketing Science
4
Information systems management
3
International journal of consumer studies
3
International journal of retail & distribution management
3
Journal of marketing
3
Journal of marketing communications
3
Marketing theory
3
Technological forecasting & social change : an international journal
3
The journal of product & brand management
3
Business & society
2
Economia politica : journal of analytical and institutional economics
2
International journal of bank marketing
2
International journal of hospitality management
2
Journal of consumer behaviour
2
Journal of interactive marketing
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Lehrbuch
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
Routledge frontiers in the development of international business, management and marketing
2
Springer eBook Collection
2
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ECONIS (ZBW)
51
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51
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1
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
2
Better together? : harnessing the power of
brand
placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
3
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
4
Brand
logos versus
brand
names : a comparison of the memory effects of textual and pictorial
brand
elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
5
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
Saved in:
6
Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark
;
Rojas-Méndez, José I.
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
Saved in:
7
Development of market Mavenism traits : antecedents and moderating effects of culture, gender, and personal beliefs
Kiani, Isar
;
Laroche, Michel
;
Paulin, Michèle
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1120-1129
Persistent link: https://www.econbiz.de/10011440238
Saved in:
8
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
9
The role of intrinsic in-flight cues in relationship quality and behavioural intentions : segmentation in less mindful and mindful passengers
Loureiro, Sandra Maria Correia
;
Fialho, Ana Filipa
- In:
Journal of travel and tourism marketing
34
(
2017
)
7
,
pp. 948-962
Persistent link: https://www.econbiz.de/10011757748
Saved in:
10
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
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