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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing and multicultural diversity"
~person:"Agovino, Massimiliano"
~person:"Cordes, Christian"
~person:"Gursoy, Dogan"
~person:"Han, Heesup"
~person:"Hwang, Jinsoo"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Markenführung"
~type_genre:"Article in journal"
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Markenführung
Consumer behaviour
60
Konsumentenverhalten
60
Customer satisfaction
23
Kundenzufriedenheit
23
Beziehungsmarketing
17
Dienstleistungsqualität
17
Relationship marketing
17
Service quality
17
Holiday behaviour
15
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15
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11
Markenimage
11
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behavioral intentions
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Agovino, Massimiliano
Cordes, Christian
Gursoy, Dogan
Han, Heesup
Hwang, Jinsoo
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Ahn, Jiseon
3
Back, Ki-Joon
3
Chua, Bee-Lia
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He, Jiaxun
3
Hyun, Sunghyup Sean
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Iglesias, Oriol
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Markovic, Stefan
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Rather, Raouf Ahmad
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Romaniuk, Jenni
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Sierra, Vicenta
3
Singh, Jatinder Jit
3
Banelis, Melissa
2
Belk, Russell W.
2
Dewnarain, Senika
2
Ekinci, Yuksel
2
Ge, Jiaye
2
Ghaffar, Abdul
2
Han, C. M.
2
Islam, Tahir
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Kang, Juhee
2
Kim, Insin
2
Kim, Kyung Hoon
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Sung, Billy
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Tang, Liang
2
Tanusondjaja, Arry
2
Thurasamy Ramayah
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Tung, Vincent Wing Sun
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of market research : JMRS ; the journal of the Market Research Society
International marketing review
Journal of business ethics : JOBE
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of hospitality marketing & management
Journal of travel and tourism marketing
Marketing and multicultural diversity
International journal of hospitality management
7
Journal of retailing and consumer services
7
Journal of promotion management : innovations in planning and applied research
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of business research : JBR
4
International journal of contemporary hospitality management
3
The journal of product & brand management
2
Tourism and hospitality research : the surrey quarterly review
2
Asia Pacific journal of marketing and logistics
1
Baltic journal of management
1
International journal of advertising : the review of marketing communications
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
10
Showing
1
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10
of
10
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articles prioritized
date (newest first)
date (oldest first)
1
A model of
brand
prestige formation in the casino industry
Hwang, Jinsoo
;
Han, Heesup
- In:
Journal of travel and tourism marketing
33
(
2016
)
7/9
,
pp. 1106-1123
Persistent link: https://www.econbiz.de/10011627469
Saved in:
2
Impact of corporate social responsibilities on customer responses and
brand
choices
Han, Heesup
;
Yu, Jongsik
;
Lee, Kyung-Sik
;
Baek, Hyungshin
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 302-316
Persistent link: https://www.econbiz.de/10012289331
Saved in:
3
The antecedents and consequences of
brand
authenticity in the restaurant industry : robot service employees versus human service employees
Hwang, Jinsoo
;
Kim, Heather Markham
;
Joo, Kyu-Hyeon
; …
- In:
Journal of travel and tourism marketing
39
(
2022
)
2
,
pp. 256-270
Persistent link: https://www.econbiz.de/10013352878
Saved in:
4
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and
brand
advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
5
Impact of functional/cognitive and emotional advertisements on image and repurchase intention
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Lee, …
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 446-471
Persistent link: https://www.econbiz.de/10012176671
Saved in:
6
The role of
brand
personality, self-congruity, and sensory experience in elucidating sky lounge users' behavior
Chua, Bee-Lia
;
Kim, Hyeon-Cheol
;
Lee, Sanghyeop
;
Han, Heesup
- In:
Journal of travel and tourism marketing
36
(
2019
)
1
,
pp. 29-42
Persistent link: https://www.econbiz.de/10012179361
Saved in:
7
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
8
Impact of green
brand
authenticity on warm glow, green satisfaction, and willingness to pay more
Moon, Hyoungeun
;
Yu, Jongsik
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 326-344
Persistent link: https://www.econbiz.de/10014369795
Saved in:
9
Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist
brand
advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
10
Investigation into the festival
brand
co-creation mechanism : extended application of the customer-based
brand
equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
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