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The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae; Ko, Eunju; Lee, Sanghoon - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
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Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon; Ko, Eunju; Kim, Sang Jin; Jiang, Qi - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
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The influence of consumers' self-concept and perceived value on sustainable fashion
Jeong, Dayun; Ko, Eunju - In: Journal of global scholars of marketing science : … 31 (2021) 4, pp. 511-525
Persistent link: https://www.econbiz.de/10012622603
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Country of origin effects on brand image, brand evaluation, and purchase intention : a closer look at Seoul, New York, and Paris fashion collection
Kim, Namhoon; Chun, Eunha; Ko, Eunju - In: International marketing review 34 (2017) 2, pp. 254-271
Persistent link: https://www.econbiz.de/10011674203
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How previous positive experiences with store brands affect purchase intention in emerging countries : a comparison between Brazil and Colombia
Diallo, Mbaye Fall; Ribamar Siqueira, Jose <Jr.> - In: International marketing review 34 (2017) 4, pp. 536-558
Persistent link: https://www.econbiz.de/10011760569
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The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae; Ko, Eunju; Cho, Minjung - In: Journal of global scholars of marketing science : … 34 (2024) 2, pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
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Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia : a social identity theory perspective
Han, C. M.; Nam, Hyojin; Swanepoel, Danielle - In: International marketing review 40 (2023) 6, pp. 1297-1324
Persistent link: https://www.econbiz.de/10014470374
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Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed; Ghaffar, Abdul; Zaidi, Syed … - In: Journal of global scholars of marketing science : … 34 (2024) 2, pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
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Business transparency and willingness to act environmentally conscious behavior : applying the sustainable fashion evaluation system "Higg Index"
Chun, Eunha; Joung, Heerim; Lim, Young Ju; Ko, Eunju - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 437-452
Persistent link: https://www.econbiz.de/10012549101
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Counter-arguing as barriers to environmentally motivated consumption reduction : a multi-country study
Lasarov, Wassili; Mai, Robert; García-de-Frutos, Nieves; … - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 281-305
Persistent link: https://www.econbiz.de/10012063329