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How fashion brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia; Serra, Jessica; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
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Promoting brand relationships : guest editorial
Loureiro, Sandra Maria Correia - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
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Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira; Loureiro, Sandra Maria Correia; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
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How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa; Loureiro, Sandra Maria Correia; … - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
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Promoting brand relationships
Loureiro, Sandra Maria Correia (ed.) - 2019
Persistent link: https://www.econbiz.de/10012179149
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The consumer value-based brand citizenship behavior model : evidence from local and global coffee businesses
Kim, Soon-Ho; Kim, Min-Seong; Lee, Seonjeong - In: Journal of hospitality marketing & management 28 (2019) 4, pp. 472-490
Persistent link: https://www.econbiz.de/10012176672
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The antecedents and consequences of brand authenticity in the restaurant industry : robot service employees versus human service employees
Hwang, Jinsoo; Kim, Heather Markham; Joo, Kyu-Hyeon; … - In: Journal of travel and tourism marketing 39 (2022) 2, pp. 256-270
Persistent link: https://www.econbiz.de/10013352878
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A comparative study on the motivated consumer innovativeness of drone food delivery services before and after the outbreak of COVID-19
Hwang, Jinsoo; Choe, Ja Young; Choi, Young Gin; Kim, … - In: Journal of travel and tourism marketing 38 (2021) 4, pp. 368-382
Persistent link: https://www.econbiz.de/10012549655
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The extended self-identify- based electric product adoption model and airline business strategy : a new theoretical framework for green technology products
Han, Heesup; Lee, Kai-Sean; Radic, Aleksandar; Abdul … - In: Journal of travel and tourism marketing 38 (2021) 3, pp. 247-262
Persistent link: https://www.econbiz.de/10012514040
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Investigation of perceived risks and their outcome variables in the context of robotic restaurants
Hwang, Jinsoo; Kim, Heather Markham; Kim, Jinkyung Jenny; … - In: Journal of travel and tourism marketing 38 (2021) 3, pp. 263-281
Persistent link: https://www.econbiz.de/10012514041