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Consumers' attitude of endorser credibility, brand and intention with respect to celebrity endorsement of the airline sector
Wang, Stephen W.; Kao, Grace Hsiu-Ying; Ngamsiriudom, Waros - In: Journal of air transport management 60 (2017), pp. 10-17
Persistent link: https://www.econbiz.de/10011695337
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Modeling airline crisis management capability : brand attitude, brand credibility and intention
Kao, Grace Hsiu-Ying; Wang, Stephen W.; Farquhar, … - In: Journal of air transport management 89 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012384222
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Airline co-branded credit cards : an application of the theory of planned behavior
Wang, Stephen W.; Hsu, Maxwell K. - In: Journal of air transport management 55 (2016), pp. 245-254
Persistent link: https://www.econbiz.de/10011547876
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The role of intrinsic in-flight cues in relationship quality and behavioural intentions : segmentation in less mindful and mindful passengers
Loureiro, Sandra Maria Correia; Fialho, Ana Filipa - In: Journal of travel and tourism marketing 34 (2017) 7, pp. 948-962
Persistent link: https://www.econbiz.de/10011757748
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Airport shopping : an emerging non-aviation business : triggers of traveler loyalty
Han, Heesup; Yu, Jongsik; Kim, Wansoo - In: Journal of travel and tourism marketing 35 (2018) 7, pp. 835-845
Persistent link: https://www.econbiz.de/10011941756
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Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia; … - In: Journal of hospitality marketing & management 28 (2019) 2, pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
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Impact of hotels' sustainability practices on guest attitudinal loyalty : application of loyalty chain stages theory
Han, Heesup; Yu, Jongsik; Lee, Jin-soo; Kim, Wansoo - In: Journal of hospitality marketing & management 28 (2019) 8, pp. 905-925
Persistent link: https://www.econbiz.de/10012176742
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Environmental corporate social responsibility and the strategy to boost the airline's image and customer loyalty intentions
Han, Heesup; Yu, Jongsik; Kim, Wansoo - In: Journal of travel and tourism marketing 36 (2019) 3, pp. 371-383
Persistent link: https://www.econbiz.de/10012179410
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Product performance and its role in airline image generation and customer retention processes : gender difference
Han, Heesup; Shim, Changsup; Lee, Won Seok; Kim, Wansoo - In: Journal of travel and tourism marketing 36 (2019) 4, pp. 536-548
Persistent link: https://www.econbiz.de/10012179435
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Halal tourism : travel motivators and customer retention
Han, Heesup; Al-Ansi, Amr; Köseoglu, Mehmet Ali; Lin, … - In: Journal of travel and tourism marketing 36 (2019) 9, pp. 1012-1024
Persistent link: https://www.econbiz.de/10012179519