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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing and multicultural diversity"
~person:"Agovino, Massimiliano"
~person:"Cordes, Christian"
~person:"Kim, Jinkyung Jenny"
~person:"Kim, Wansoo"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Moschis, George P."
~person:"Verhoef, Peter C."
~person:"Yang, Jing"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
~subject:"life course"
~type_genre:"Aufsatz in Zeitschrift"
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Electric car adoption
Global and local consumer culture positioning
Globalization
Konsumentenverhalten
Markenimage
Marktsegmentierung
Mode
Viral marketing
life course
Consumer behaviour
35
Beziehungsmarketing
12
Relationship marketing
12
Brand management
10
Markenführung
10
Customer satisfaction
9
Kundenzufriedenheit
9
Dienstleistungsqualität
8
Service quality
8
Brand
7
Brand image
7
Markenartikel
7
Holiday behaviour
5
Social Web
5
Social web
5
Urlaubsverhalten
5
Emotion
4
Environmental management
4
Hotel industry
4
Hotellerie
4
Internet marketing
4
Lebensverlauf
4
Life course
4
Online-Marketing
4
Tourism
4
Tourismus
4
Umweltmanagement
4
behavioral intentions
4
Advertising
3
Advertising effects
3
Airline
3
Coronavirus
3
Fluggesellschaft
3
Jugendliche
3
Tourism industry
3
Tourismuswirtschaft
3
Virales Marketing
3
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Article
34
Book / Working Paper
1
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Aufsatz in Zeitschrift
Article in journal
35
Collection of articles of several authors
1
Sammelwerk
1
Language
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English
35
Author
All
Agovino, Massimiliano
Cordes, Christian
Kim, Jinkyung Jenny
Kim, Wansoo
Laroche, Michel
Loureiro, Sandra Maria Correia
Moschis, George P.
Verhoef, Peter C.
Yang, Jing
Han, Heesup
36
Hwang, Jinsoo
10
Hyun, Sunghyup Sean
9
Yu, Jongsik
9
Ko, Eunju
8
Law, Chun Hung Roberts
8
Kim, Insin
7
Chua, Bee-Lia
6
Kim, Seongseop
6
Wong, IpKin Anthony
6
Hung, Kam
5
Kim, Kyung Hoon
5
Lee, Jin-soo
5
Lee, Seonjeong
5
Liu, Chih-Hsing
5
Prayag, Girish
5
Tang, Liang
5
Ahn, Jiseon
4
Bae, Joonheui
4
Gursoy, Dogan
4
Hanks, Lydia
4
Hoffmann, Stefan
4
Hsu, Cathy H. C.
4
Islam, Tahir
4
Jeong, Miyoung
4
Koo, Bonhak
4
Koo, Chulmo
4
Lee, Sanghyeop
4
Lehto, Xinran Y.
4
Line, Nathaniel D.
4
Mathur, Anil
4
Mattila, Anna S.
4
Moon, Hyoungeun
4
Rather, Raouf Ahmad
4
Ryu, Kisang
4
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Published in...
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of hospitality marketing & management
Journal of promotion management : innovations in planning and applied research
Journal of travel and tourism marketing
Marketing and multicultural diversity
Journal of business research : JBR
14
Journal of retailing and consumer services
13
International journal of hospitality management
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Journal of vacation marketing
3
The journal of product & brand management
3
Economia politica : journal of analytical and institutional economics
2
International journal of consumer studies
2
International journal of contemporary hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Journal of business ethics : JOBE
2
Journal of current issues and research in advertising
2
Journal of interactive marketing
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Applied economics
1
Baltic journal of management
1
Economics of innovation and new technology
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of air transport management
1
Journal of communication management
1
Journal of consumer behaviour : an international research review
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Management decision
1
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ECONIS (ZBW)
35
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1
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
2
Promoting
brand
relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
3
Analysing consumer-
brand
engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
4
How
brand
authenticity and consumer
brand
engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
5
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
6
"Authentic warmth in these uncertain times" : the impact of authenticity in COVID-19 advertising on
brand
warmth and consumer responses
Yang, Jing
;
Jiang, Mengtian
;
Kim, Taeyoung
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 259-279
Persistent link: https://www.econbiz.de/10013483037
Saved in:
7
The antecedents and consequences of
brand
authenticity in the restaurant industry : robot service employees versus human service employees
Hwang, Jinsoo
;
Kim, Heather Markham
;
Joo, Kyu-Hyeon
; …
- In:
Journal of travel and tourism marketing
39
(
2022
)
2
,
pp. 256-270
Persistent link: https://www.econbiz.de/10013352878
Saved in:
8
The effect of hedonic presentation on consumers' willingness to pay and purchase intention for minimally branded products online
Yang, Jing
;
Mundel, Juan
;
Huddleston, Patricia T.
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1077-1106
Persistent link: https://www.econbiz.de/10013357217
Saved in:
9
The role of intrinsic in-flight cues in relationship quality and behavioural intentions : segmentation in less mindful and mindful passengers
Loureiro, Sandra Maria Correia
;
Fialho, Ana Filipa
- In:
Journal of travel and tourism marketing
34
(
2017
)
7
,
pp. 948-962
Persistent link: https://www.econbiz.de/10011757748
Saved in:
10
Airport shopping : an emerging non-aviation business : triggers of traveler loyalty
Han, Heesup
;
Yu, Jongsik
;
Kim, Wansoo
- In:
Journal of travel and tourism marketing
35
(
2018
)
7
,
pp. 835-845
Persistent link: https://www.econbiz.de/10011941756
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