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Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine; Loureiro, Sandra Maria Correia - In: Journal of retailing and consumer services 43 (2018), pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
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The effect of benign and malicious envies on desire to buy luxury fashion items
Loureiro, Sandra Maria Correia; Plaza, Maria Alejandra … - In: Journal of retailing and consumer services 52 (2020), pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
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Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga; Loureiro, Sandra Maria Correia; … - In: Journal of retailing and consumer services 77 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
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Enhancing brand coolness through perceived luxury values : insight from luxury fashion brands
Loureiro, Sandra Maria Correia; Jiménez-Barreto, Jano; … - In: Journal of retailing and consumer services 57 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
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Do brands make consumers happy? : a masstige theory perspective
Kumar, Ajay; Paul, Justin; Starčević, Slađana - In: Journal of retailing and consumer services 58 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012431586
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Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano; Loureiro, Sandra Maria Correia; … - In: Journal of retailing and consumer services 65 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
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The role of brand experience, brand resonance and brand trust in luxury consumption
Husain, Rehan; Paul, Justin; Koles, Bernadett - In: Journal of retailing and consumer services 66 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013209656
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Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit; Paul, Justin; Mittal, Amit - In: International marketing review 40 (2023) 1, pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
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The role of intrinsic in-flight cues in relationship quality and behavioural intentions : segmentation in less mindful and mindful passengers
Loureiro, Sandra Maria Correia; Fialho, Ana Filipa - In: Journal of travel and tourism marketing 34 (2017) 7, pp. 948-962
Persistent link: https://www.econbiz.de/10011757748
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Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia; … - In: Journal of hospitality marketing & management 28 (2019) 2, pp. 147-171
Persistent link: https://www.econbiz.de/10012176591