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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of retailing"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing and multicultural diversity"
~person:"Agovino, Massimiliano"
~person:"Cordes, Christian"
~person:"Kim, Kyung Hoon"
~person:"Laroche, Michel"
~person:"Law, Chun Hung Roberts"
~person:"Loureiro, Sandra Maria Correia"
~person:"Mathur, Anil"
~person:"Moschis, George P."
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Verkaufsförderung"
~subject:"Viral marketing"
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Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalization
Konsumentenverhalten
Mode
Verkaufsförderung
Viral marketing
Consumer behaviour
37
Beziehungsmarketing
8
Brand management
8
Markenführung
8
Relationship marketing
8
Lebensverlauf
6
Life course
6
Social Web
6
Social web
6
Customer satisfaction
5
Kundenzufriedenheit
5
Tourism
5
Tourismus
5
Brand
4
Internet marketing
4
Markenartikel
4
Online-Marketing
4
life course
4
Dienstleistungsqualität
3
Einzelhandel
3
Elderly people
3
Holiday behaviour
3
Hotel industry
3
Hotellerie
3
Market segmentation
3
Marktsegmentierung
3
Online retailing
3
Online-Handel
3
Retail trade
3
Sales promotion
3
Service quality
3
Tourism marketing
3
Tourismusmarketing
3
Urlaubsverhalten
3
Ältere Menschen
3
Bibliometrics
2
Bibliometrie
2
Brand image
2
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Article
36
Book / Working Paper
1
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37
Aufsatz in Zeitschrift
37
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
37
Author
All
Agovino, Massimiliano
Cordes, Christian
Kim, Kyung Hoon
Laroche, Michel
Law, Chun Hung Roberts
Loureiro, Sandra Maria Correia
Mathur, Anil
Moschis, George P.
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
30
Hwang, Jinsoo
10
Hyun, Sunghyup Sean
8
Kim, Jinkyung Jenny
8
Ko, Eunju
8
Grewal, Dhruv
7
Kim, Insin
7
Yu, Jongsik
7
Kim, Seongseop
6
Nordfält, Jens
6
Wong, IpKin Anthony
6
Breugelmans, Els
5
Campo, Katia
5
Chua, Bee-Lia
5
Yang, Jing
5
Bae, Joonheui
4
Hoffmann, Stefan
4
Hsu, Cathy H. C.
4
Islam, Tahir
4
Kim, Wansoo
4
Koo, Chulmo
4
Lee, Jin-soo
4
Mai, Robert
4
Patrick, Vanessa M.
4
Roggeveen, Anne L.
4
Adam, Issahaku
3
Ahn, Jiseon
3
Arora, Nilesh
3
Back, Ki-Joon
3
Bang Nguyen Viet
3
Belk, Russell W.
3
Blut, Markus
3
Christodoulides, George
3
Cleveland, Mark
3
Estelami, Hooman
3
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Published in...
All
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of promotion management : innovations in planning and applied research
Journal of retailing
Journal of travel and tourism marketing
Marketing and multicultural diversity
Journal of business research : JBR
24
Journal of retailing and consumer services
11
International journal of hospitality management
10
International journal of advertising : the quarterly review of marketing communications
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of contemporary hospitality management
3
Journal of business ethics : JOBE
3
Journal of marketing
3
Journal of marketing communications
3
Journal of the Academy of Marketing Science
3
Tourism management : research, policies, practice
3
Asia Pacific journal of marketing and logistics
2
Economia politica : journal of analytical and institutional economics
2
International journal of advertising : the review of marketing communications
2
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Marketing letters : a journal of research in marketing
2
Springer eBook Collection
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Applied economics
1
Baltic journal of management
1
Economics of innovation and new technology
1
Electronic commerce research
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
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Source
All
ECONIS (ZBW)
37
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37
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1
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
2
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
3
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
4
Promoting
brand
relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
5
Analysing consumer-
brand
engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
6
How
brand
authenticity and consumer
brand
engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
7
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
8
Differences and similarities in perceptions of hotel experience : the role of national cultures
Zhang, Ziqiong
;
Li, Hengyun
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
32
(
2015
),
pp. 2-14
Persistent link: https://www.econbiz.de/10011416038
Saved in:
9
Comparing reservation channels for hotel rooms : a behavioral perspective
Masiero, Lorenzo
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011484626
Saved in:
10
Developing a typology of Chinese shopping tourists : an application of the Schwartz model of universal human values
Choi, Mi Ju
;
Heo, Cindy Yoonjoung
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 141-161
Persistent link: https://www.econbiz.de/10011484685
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