Narrow search
Showing 1 - 10 of 35
Cover Image
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan; Lobschat, Lara; Verhoef, Peter C.; Hong, Zhao - In: Journal of retailing 97 (2021) 3, pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Cover Image
How fashion brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia; Serra, Jessica; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Cover Image
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon; Ko, Eunju; Kim, Sang Jin; Jiang, Qi - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Cover Image
Promoting brand relationships : guest editorial
Loureiro, Sandra Maria Correia - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Cover Image
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira; Loureiro, Sandra Maria Correia; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Cover Image
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa; Loureiro, Sandra Maria Correia; … - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Cover Image
Promoting brand relationships
Loureiro, Sandra Maria Correia (ed.) - 2019
Persistent link: https://www.econbiz.de/10012179149
Cover Image
Differences and similarities in perceptions of hotel experience : the role of national cultures
Zhang, Ziqiong; Li, Hengyun; Law, Chun Hung Roberts - In: Journal of travel and tourism marketing 32 (2015), pp. 2-14
Persistent link: https://www.econbiz.de/10011416038
Cover Image
Comparing reservation channels for hotel rooms : a behavioral perspective
Masiero, Lorenzo; Law, Chun Hung Roberts - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 1-13
Persistent link: https://www.econbiz.de/10011484626
Cover Image
Developing a typology of Chinese shopping tourists : an application of the Schwartz model of universal human values
Choi, Mi Ju; Heo, Cindy Yoonjoung; Law, Chun Hung Roberts - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 141-161
Persistent link: https://www.econbiz.de/10011484685