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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing and multicultural diversity"
~person:"Agovino, Massimiliano"
~person:"Cordes, Christian"
~person:"Kozak, Metin"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalization
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
18
Brand management
7
Markenführung
7
Beziehungsmarketing
6
Relationship marketing
6
Brand
4
Markenartikel
4
Social Web
3
Social web
3
Brand image
2
Customer satisfaction
2
Fashion
2
Globalisierung
2
International marketing
2
Internationales Marketing
2
Internet marketing
2
Italien
2
Italy
2
Kundenzufriedenheit
2
Markenimage
2
Online-Marketing
2
Sales promotion
2
Verkaufsförderung
2
Abfallentsorgung
1
Abfallwirtschaft
1
Acculturation
1
Advertising
1
Advertising effects
1
Atmospherics
1
Automotive industry
1
Bio-Lebensmittel
1
Brand authenticity
1
Brand loyalty
1
Cluster analysis
1
Clusteranalyse
1
Conjoint analysis
1
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18
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1
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English
18
Author
All
Agovino, Massimiliano
Cordes, Christian
Kozak, Metin
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
30
Hwang, Jinsoo
10
Hyun, Sunghyup Sean
8
Kim, Jinkyung Jenny
8
Ko, Eunju
8
Law, Chun Hung Roberts
8
Kim, Insin
7
Yu, Jongsik
7
Kim, Seongseop
6
Wong, IpKin Anthony
6
Chua, Bee-Lia
5
Kim, Kyung Hoon
5
Yang, Jing
5
Bae, Joonheui
4
Hoffmann, Stefan
4
Hsu, Cathy H. C.
4
Islam, Tahir
4
Kim, Wansoo
4
Koo, Chulmo
4
Lee, Jin-soo
4
Mathur, Anil
4
Moschis, George P.
4
Adam, Issahaku
3
Ahn, Jiseon
3
Arora, Nilesh
3
Back, Ki-Joon
3
Bang Nguyen Viet
3
Belk, Russell W.
3
Christodoulides, George
3
Cleveland, Mark
3
Estelami, Hooman
3
Ghaffar, Abdul
3
He, Jiaxun
3
Heo, Cindy Yoonjoung
3
Hung, Kam
3
Jeong, Miyoung
3
Koo, Bonhak
3
Lee, Sanghyeop
3
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Published in...
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of promotion management : innovations in planning and applied research
Journal of travel and tourism marketing
Marketing and multicultural diversity
Journal of business research : JBR
16
Journal of retailing and consumer services
11
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of business ethics : JOBE
3
Journal of marketing
3
Journal of marketing communications
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Economia politica : journal of analytical and institutional economics
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
Tourism economics : the business and finance of tourism and recreation
2
Tourism management : research, policies, practice
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Applied economics
1
Baltic journal of management
1
Economics of innovation and new technology
1
Electronic commerce research
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
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ECONIS (ZBW)
18
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1
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
2
Luxury product and
brand
purchasing behavior : a conceptual perspective.
Correia, Antónia
;
Kozak, Metin
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 327-331
Persistent link: https://www.econbiz.de/10014319614
Saved in:
3
Promoting
brand
relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
4
Analysing consumer-
brand
engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
5
How
brand
authenticity and consumer
brand
engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
6
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
7
Bargaining behavior and the shopping experiences of British tourists on vacation
Kozak, Metin
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 313-325
Persistent link: https://www.econbiz.de/10011484844
Saved in:
8
The role of intrinsic in-flight cues in relationship quality and behavioural intentions : segmentation in less mindful and mindful passengers
Loureiro, Sandra Maria Correia
;
Fialho, Ana Filipa
- In:
Journal of travel and tourism marketing
34
(
2017
)
7
,
pp. 948-962
Persistent link: https://www.econbiz.de/10011757748
Saved in:
9
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
10
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
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