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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"The journal of product & brand management"
~person:"Agovino, Massimiliano"
~person:"Cordes, Christian"
~person:"Gorton, Matthew"
~person:"Haruvy, Ernan"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Moschis, George P."
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Brand management"
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Market segmentation"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Relationship marketing"
~subject:"Viral marketing"
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Brand management
Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalization
Konsumentenverhalten
Market segmentation
Marktsegmentierung
Mode
Relationship marketing
Viral marketing
Consumer behaviour
23
Beziehungsmarketing
4
Lebensverlauf
4
Life course
4
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Bibliometrie
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Brand image
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Agovino, Massimiliano
Cordes, Christian
Gorton, Matthew
Haruvy, Ernan
Laroche, Michel
Loureiro, Sandra Maria Correia
Moschis, George P.
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
30
Guzman, Francisco
11
Hwang, Jinsoo
10
Hyun, Sunghyup Sean
8
Kim, Jinkyung Jenny
8
Ko, Eunju
8
Law, Chun Hung Roberts
8
Grewal, Dhruv
7
Kim, Insin
7
Yu, Jongsik
7
Kim, Seongseop
6
Nordfält, Jens
6
Wong, IpKin Anthony
6
Breugelmans, Els
5
Campo, Katia
5
Chua, Bee-Lia
5
Kim, Kyung Hoon
5
Bae, Joonheui
4
Christodoulides, George
4
Hoffmann, Stefan
4
Hsu, Cathy H. C.
4
Islam, Tahir
4
Kang, Jiyun
4
Kim, Wansoo
4
Koo, Chulmo
4
Lee, Jin-soo
4
Mai, Robert
4
Mathur, Anil
4
Patrick, Vanessa M.
4
Roggeveen, Anne L.
4
Wang, Cheng Lu
4
Adam, Issahaku
3
Ahn, Jiseon
3
Areni, Charles Scott
3
Back, Ki-Joon
3
Bagozzi, Richard P.
3
Barbarossa, Camilla
3
Belk, Russell W.
3
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of travel and tourism marketing
Marketing and multicultural diversity
The journal of product & brand management
Journal of business research : JBR
18
Journal of retailing and consumer services
11
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of business ethics : JOBE
3
Journal of marketing
3
Journal of marketing communications
3
Journal of the Academy of Marketing Science
3
Economia politica : journal of analytical and institutional economics
2
Electronic commerce research
2
European Sport management quarterly : ESMQ
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing letters : a journal of research in marketing
2
Springer eBook Collection
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Applied economics
1
Baltic journal of management
1
Economics of innovation and new technology
1
Food policy : economics planning and politics of food and agriculture
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International Marketing Review
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
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ECONIS (ZBW)
23
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1
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
2
Exploring behavioural branding,
brand
love and
brand
co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
3
Measuring the impact of price guarantees on bidding in consumer online auctions
Haruvy, Ernan
;
Popkowski Leszczyc, Peter T. L.
;
Areni, …
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10011484082
Saved in:
4
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
5
What determines consumers' use of eco-labels? : taking a close look at label trust
Gorton, Matthew
;
Tocco, Barbara
;
Yeh, Ching-Hua
; …
- In:
Ecological economics : the transdisciplinary journal of …
189
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013194206
Saved in:
6
Paths to successful academic research : a life course perspective
Moschis, George P.
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
4
,
pp. 372-408
Persistent link: https://www.econbiz.de/10012257908
Saved in:
7
Reckless financial behaviors : an exploratory life course study of French and American consumers
Benmoyal-Bouzaglo, Sarah
;
Moschis, George P.
;
Mathur, Anil
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
4
,
pp. 440-456
Persistent link: https://www.econbiz.de/10012257912
Saved in:
8
Gerontographics and consumer behavior in later life : insights from the life course paradigm
Moschis, George P.
;
Mathur, Anil
;
Thuckavadee …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
1
,
pp. 18-33
Persistent link: https://www.econbiz.de/10012257921
Saved in:
9
Family life cycle and the life course paradigm : a four-country comparative study of consumer expenditures
Shannon, Randall
;
Thuckavadee Sthienrapapayut
;
Moschis, …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
1
,
pp. 34-44
Persistent link: https://www.econbiz.de/10012257924
Saved in:
10
Calibrating 30 years of experimental research : a meta-analysis of the atmospheric effects of music, scent, and color
Roschk, Holger
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing
93
(
2017
)
2
,
pp. 228-240
Persistent link: https://www.econbiz.de/10011721817
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