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The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan; Lobschat, Lara; Verhoef, Peter C.; Hong, Zhao - In: Journal of retailing 97 (2021) 3, pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
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Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon; Ko, Eunju; Kim, Sang Jin; Jiang, Qi - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
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Influence of brand relationship on customer attitude toward integrated resort brands : a cognitive, affective, and conative perspective
Ahn, Jiseon; Back, Ki-Joon - In: Journal of travel and tourism marketing 35 (2018) 4, pp. 449-460
Persistent link: https://www.econbiz.de/10011917922
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Linking travel motivation and loyalty in sporting events : the mediating roles of event involvement and experience, and the moderating role of spectator type
Wong, IpKin Anthony; Tang, Sio Lai Wendy - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 63-84
Persistent link: https://www.econbiz.de/10011484653
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Loyalty formation for different customer journey segments
Herhausen, Dennis; Kleinlercher, Kristina; Verhoef, Peter C. - In: Journal of retailing 95 (2019) 3, pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
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The role of intrinsic in-flight cues in relationship quality and behavioural intentions : segmentation in less mindful and mindful passengers
Loureiro, Sandra Maria Correia; Fialho, Ana Filipa - In: Journal of travel and tourism marketing 34 (2017) 7, pp. 948-962
Persistent link: https://www.econbiz.de/10011757748
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The effect of dynamic integrated resort experience on Croatian customer behavior
Ahn, Jiseon; Back, Ki-Joon; Barišić, Petra - In: Journal of travel and tourism marketing 36 (2019) 3, pp. 358-370
Persistent link: https://www.econbiz.de/10012179409
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Personal values, green self-identity and electric car adoption
Barbarossa, Camilla; Pelsmacker, Patrick de; Moons, Ingrid - In: Ecological economics : the transdisciplinary journal of … 140 (2017), pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
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A multilevel investigation of the role of retail stores in cross-border shopping
Wong, IpKin Anthony; Lam, Iok Keng Veronica - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 837-853
Persistent link: https://www.econbiz.de/10011517477
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Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah; Dens, Nathalie; Pelsmacker, Patrick de - In: International marketing review 32 (2015) 6, pp. 606-626
Persistent link: https://www.econbiz.de/10011517527