//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing and multicultural diversity"
~person:"Cordes, Christian"
~person:"Janakiraman, Ramkumar"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Electric car adoption"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 16 applied filters
Year of publication
From:
To:
Subject
All
Electric car adoption
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
10
Beziehungsmarketing
2
Brand image
2
Brand management
2
Food
2
Globalisierung
2
Globalization
2
International marketing
2
Internationales Marketing
2
Lebensmittel
2
Markenführung
2
Markenimage
2
Relationship marketing
2
difference-in-differences
2
Acculturation
1
Automotive industry
1
Cluster analysis
1
Clusteranalyse
1
Competition
1
Computerspiel
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer ethnocentrism
1
Cultural identity
1
Data protection
1
Datenschutz
1
Distribution channel
1
E-commerce
1
Early Adoption Target Markets
1
Eating habit
1
Eco-Friendly Functional Food
1
Ecological care
1
Einzelhandel
1
Electric power industry
1
Electric vehicle
1
Electronic Commerce
1
Elektrizitätswirtschaft
1
Elektrofahrzeug
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Cordes, Christian
Janakiraman, Ramkumar
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Palmatier, Robert W.
6
Haws, Kelly L.
4
Hoffmann, Stefan
4
Houston, Mark B.
4
MacInnis, Deborah J.
4
Botti, Simona
3
Christodoulides, George
3
Eckhardt, Giana M.
3
Fang, Eric
3
He, Jiaxun
3
Kannan, P. K.
3
Katona, Zsolt
3
Kumar, V.
3
Lamberton, Cait
3
Li, Tongzhe
3
Liu, Yan
3
Magnusson, Peter
3
Mai, Robert
3
Messer, Kent D.
3
Reinartz, Werner J.
3
Rishika, Rishika
3
Sevilla, Julio
3
Walker Reczek, Rebecca
3
Wilbur, Kenneth C.
3
Zhang, Jonathan Z.
3
Affonso, Felipe M.
2
Agovino, Massimiliano
2
Aiking, Harry
2
Allard, Thomas
2
Asche, Frank
2
Balderjahn, Ingo
2
Barbarossa, Camilla
2
Binder, Martin
2
Blankenberg, Ann-Kathrin
2
Boer, Johannes de
2
Bronnmann, Julia
2
Brooks, Gillian
2
Brooks, Jeremy S.
2
more ...
less ...
Published in...
All
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Journal of marketing
Marketing and multicultural diversity
Journal of business research : JBR
16
Journal of retailing and consumer services
12
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of hospitality management
3
Journal of business ethics : JOBE
3
Journal of marketing communications
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
International journal of consumer studies
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Electronic commerce research
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Marketing accountability for marketing and non-marketing outcomes
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
2
Competitive effects of front-of-package nutrition labeling adoption on nutritional quality : evidence from facts up front-style labels
Lim, Joon Ho
;
Rishika, Rishika
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 3-21
Persistent link: https://www.econbiz.de/10012309675
Saved in:
3
The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid
;
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Ecological economics : the transdisciplinary journal of …
151
(
2018
),
pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
Saved in:
4
The effect of a data breach announcement on customer behavior : evidence from a multichannel retailer
Janakiraman, Ramkumar
;
Lim, Joon Ho
;
Rishika, Rishika
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 85-105
Persistent link: https://www.econbiz.de/10011810267
Saved in:
5
Device switching in online purchasing : examining the strategic contingencies
Haan, Evert de
;
Kannan, P. K.
;
Verhoef, Peter C.
; …
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011912137
Saved in:
6
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
7
Understanding customer experience throughout the customer journey
Lemon, Katherine N.
;
Verhoef, Peter C.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 69-96
Persistent link: https://www.econbiz.de/10011621578
Saved in:
8
Social dollars in online communities : the effect of product, user, and network characteristics
Park, Eunho
;
Rishika, Rishika
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10011804102
Saved in:
9
Brand
coolness
Warren, Caleb
;
Batra, Rajeev
;
Loureiro, Sandra Maria Correia
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 36-56
Persistent link: https://www.econbiz.de/10012176123
Saved in:
10
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->