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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"The journal of product & brand management"
~language:"eng"
~person:"Agovino, Massimiliano"
~person:"Aiking, Harry"
~person:"Asche, Frank"
~person:"Bronnmann, Julia"
~person:"Cordes, Christian"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Tocco, Barbara"
~person:"Verhoef, Peter C."
~subject:"Consumer behaviour"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Viral marketing"
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Consumer behaviour
Electric car adoption
Global and local consumer culture positioning
Globalization
Konsumentenverhalten
Marktsegmentierung
Viral marketing
Brand management
8
Markenführung
8
Beziehungsmarketing
5
Brand
5
Markenartikel
5
Relationship marketing
5
Brand image
4
Markenimage
4
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Social web
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English
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Agovino, Massimiliano
Aiking, Harry
Asche, Frank
Bronnmann, Julia
Cordes, Christian
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Tocco, Barbara
Verhoef, Peter C.
Guzman, Francisco
10
Yang, Jing
6
Christodoulides, George
4
Hoffmann, Stefan
4
Bang Nguyen Viet
3
Barbarossa, Camilla
3
Eastman, Jacqueline Kilsheimer
3
Estelami, Hooman
3
He, Jiaxun
3
Hegner, Sabrina
3
Kang, Jiyun
3
Kapferer, Jean-Noël
3
Ladeira, Wagner Junior
3
Langaro, Daniela
3
Li, Tongzhe
3
Magnusson, Peter
3
Mai, Robert
3
Messer, Kent D.
3
Michaelidou, Nina
3
Mundel, Juan
3
Santini, Fernando de Oliveira
3
Sierra, Jeremy J.
3
Valette-Florence, Pierre
3
Veloutsou, Cleopatra
3
Wang, Cheng Lu
3
Zdravkovic, Srdan
3
Al-Kwifi, Sam O.
2
Arora, Nilesh
2
Bae, Mikyeung
2
Balderjahn, Ingo
2
Bashir, Irfan
2
Bhaduri, Gargi
2
Bilro, Ricardo Godinho
2
Binder, Martin
2
Blankenberg, Ann-Kathrin
2
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Journal of promotion management : innovations in planning and applied research
Marketing and multicultural diversity
The journal of product & brand management
Journal of business research : JBR
16
Journal of retailing and consumer services
11
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of retailing
4
Journal of business ethics : JOBE
3
Journal of marketing
3
Journal of marketing communications
3
Journal of the Academy of Marketing Science
3
Aquaculture economics & management : official journal of the International Association of Aquaculture Economics and Management
2
Economia politica : journal of analytical and institutional economics
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marine resource economics
2
Marketing letters : a journal of research in marketing
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Applied economics
1
Applied economics letters
1
Baltic journal of management
1
Economics of innovation and new technology
1
Electronic commerce research
1
Food policy : economics planning and politics of food and agriculture
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of agricultural economics
1
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ECONIS (ZBW)
21
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1
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21
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1
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
2
Exploring behavioural branding,
brand
love and
brand
co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
3
Promoting
brand
relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
4
Analysing consumer-
brand
engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
5
How
brand
authenticity and consumer
brand
engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
6
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
7
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
8
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
9
Sustainable seafood from aquaculture and wild fisheries : insights from a discrete choice experiment in Germany
Bronnmann, Julia
;
Asche, Frank
- In:
Ecological economics : the transdisciplinary journal of …
142
(
2017
),
pp. 113-119
Persistent link: https://www.econbiz.de/10011820997
Saved in:
10
Pursuing a low meat diet to improve both health and sustainability : How can we use the frames that shape our meals?
Boer, Johannes de
;
Aiking, Harry
- In:
Ecological economics : the transdisciplinary journal of …
142
(
2017
),
pp. 238-248
Persistent link: https://www.econbiz.de/10011821040
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